Website Virtual Assistant

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Breakthrough

11 - 50 employees

⚕️ Healthcare Insurance

Healthcare Insurance • Marketing

Breakthrough is a company that specializes in helping private practice physical therapists and chiropractors improve their marketing strategies and attract more patients. They provide a comprehensive patient demand platform that includes marketing automation, email campaigns, online advertising, and lead management tools. Breakthrough focuses on enabling healthcare practices to increase their profits, grow their patient base, and improve patient communication. They advocate for conservative treatment methods in healthcare and have partnered with numerous practices to promote these methods as an alternative to more invasive treatments.

📋 Description

• Build and update client websites in our custom CMS • Enter and format web copy without breaking layout • Add, remove, and rearrange site components (heroes, testimonials, forms, service blocks) • Handle image editing — cropping, resizing, compressing for web • Install tracking (GTM containers, GA4 codes) and do basic Search Console checks • Test links, forms, and buttons before and after publishing, across browsers and devices • Follow SOPs and know when to escalate versus fix independently

🎯 Requirements

• CMS experience (WordPress, Wix, Squarespace, or Duda all show the right aptitude) • Comfort with Canva, Photoshop, or GIMP • Basic on-page SEO awareness — title tags, meta descriptions, header hierarchy • Sharp eye for what's broken — spacing, overlaps, formatting inconsistencies • Comfortable with async work and task tracking tools (Jira, Asana, Trello) • You ask clarifying questions instead of guessing on ambiguous requests • NICE TO HAVE • Basic HTML/CSS reading comprehension • Agency or web production background • Experience with healthcare or medical practice sites • An eye for design

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