Senior Ad Operations Manager

April 6

Jobber

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Award-winning job tracking and customer management software for home service businesses.

Cloud Based Business Management Software • Field Service Business Management • Mobile Solutions • SaaS • CRM

501 - 1000

Description

• The role: Partner with Demand Generation, Business Technology, and Revenue Operations to design and execute end-to-end digital analytics implementations, including requirements, implementation, QA, SQL data wrangling, and reporting • Architect digital analytics solutions through a standard, universal lens across primarily Jobber’s marketing site, with additional focus on reliability, scalability, performance, and compliance • Lead any technical troubleshooting on ad tracking issues and provide optimization recommendations • Be driven by the integrity of analytics data collection, ensuring Jobber can be guided by quality data and insights • Write documentation for business users, marketers, and web/mobile developers that details the digital analytics solution from both a business and technical perspective • Use JavaScript, Swift, or Java to write tech specs, code samples, and build digital analytics solutions for web or mobile • Be a subject matter expert for robust digital analytics solutions for web and mobile application tagging (data layer, JavaScript libraries, SDKs, tag management systems, Firebase, etc.), tracking (clickstream analytics, usability analytics, content analytics, DMP, media pixels, etc.), and reporting (SQL, DBT, LookML, etc.) • Follow and help define the roadmap for digital analytics implementation to align all stakeholders with the business's top priorities and expected outcomes, assess progress, and recalibrate when required

Requirements

• 5+ years of experience implementing digital analytics tracking solutions for web and/or mobile • 5+ years as a power user or administrator for Adobe Analytics, Google Analytics Universal Analytics, Google Analytics 4, or Snowplow Analytics • 3+ years defining data layer requirements and structures • 3+ years of experience as a power user of a tag management system (Adobe DTM/ Launch/Tags, Google Tag Manager, Ensighten, Tealium, etc.) • Solid experience enabling digital analytics tools, such as Adobe Analytics, Amplitude Analytics, Google Analytics, Google Analytics for Firebase, and other marketing/measurement technologies such as Adobe Audience Manager, Adobe Target, AppsFlyer, Adjust, Branch, DoubleClick Campaign Manager, Display & Video 360, Google Search Ads 360, conversion pixels, etc. • A good understanding of web standards such as HTML, JS / JSON, etc. • Experience working with ad platforms such as Google Ads, Facebook Ads, and Bing Ads and app marketing ad platforms such as Apple Search Ads • Experience with digital analytics QA tools such as Omnibug, Charles, Fiddler, HTTP Toolkit, ObservePoint, etc. • Knowledge of digital analytics industry trends: tracking libraries and SDKs, 1st party and 3rd party cookies, data layer, tag management systems, report suite configuration, etc. • Comfort with technical documentation and independently developing innovative, untested solutions • Comfort and exposure to working with JavaScript, in XCode, or Android Studio • Comfort working alongside various functional teams (business, product, tech, etc.), across various lines of business

Benefits

• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, RRSP matching, and stock options.