Lifecycle Marketing Manager
April 18
Description
• Build our lifecycle marketing strategy to deliver on engagement, retention, and LTV across multiple touchpoints and channels such as email, push in-app notifications, and SMS. • Create, monitor, and optimize complex automated user engagement journeys across all platforms of communication. User flows should include triggers with various content to drive engagement and retention. • Utilize data and A/B test results to improve campaign performance and provide meaningful recommendations for the team to act on. • Explore and experiment with new segments; understand where users come from, what motivates them, previous patterns, and how they can continue to be engaged. • Actively monitor, communicate, and take action on improving the performance of overall email marketing programs. • Monitor user quality on an ongoing basis. • Be our email guru. Work with the team to incorporate best practices into all planning, decisions, and execution – from creative to user targeting segmentation. • Manage day-to-day operations of email copywriting, QA, and optimization of lifecycle marketing campaigns.
Requirements
• Bachelor’s degree or equivalent in Marketing, Business Administration, or a related field • 3-4+ years of lifecycle or customer marketing experience with a strong understanding of user journey optimization, preferably in the tech, mobile app, or gaming industry • Up to date with the standard methodologies of email, push, in-app notifications, and SMS • Expertise managing end-to-end campaigns in a mobile customer engagement platform • Record of building and executing data driven marketing campaigns across various communication channels • Familiarity with A/B testing, experiment design, and marketing campaign analysis • Strong project management and planning skills • Proficiency in MS Excel or Google Sheets • Ability to work in a fast-paced, multi-project environment
Benefits
• Competitive salary based on experience • Opportunity to create impact in a high growth startup environment • Paid time off • Employee Referral bonus • Most importantly, stock in an early-stage fast-growing startup company
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