Director, Product Pricing and Monetization

Job not on LinkedIn

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Develop a company-wide pricing and packaging strategy across subscription plans, bundles, add-ons, usage-based capabilities, services, and new product launches • Evaluate and evolve HighLevel’s pricing architecture, value metrics, plan differentiation, entitlements, upgrade paths, bundling, and add-on attachment • Build business cases and model revenue, customer, adoption, and risk impacts with Finance and Data • Create a prioritized monetization roadmap and principles for discounts, promotions, trials, migrations, grandfathering, and price increases • Build and lead continuous customer research across prospects, trial users, customers, churned customers, agency owners, affiliates, and sub-accounts • Establish customer segmentation, conduct qualitative and quantitative research, and maintain a centralized customer-insights repository • Translate insights into product strategy, roadmap prioritization, positioning, onboarding, education, and go-to-market execution • Design and operationalize pricing, packaging, positioning, and offer experiments • Develop rollout and post-launch measurement strategies and monitor conversion, revenue, expansion, retention, margin, and lifetime-value metrics • Maintain market and competitive intelligence across SaaS, agency technology, CRM, marketing automation, communications, AI, and adjacent software • Establish cross-functional pricing and monetization governance, decision rights, approval processes, and measurement standards • Present recommendations to senior leaders and build alignment across functions • Initially operate as a hands-on leader and help build a team across pricing, monetization analytics, and customer insights • Raise organizational capability in customer research, pricing strategy, experimentation, and value-based decision-making

🎯 Requirements

• 12+ years of experience across SaaS pricing, monetization, product strategy, customer insights, growth strategy, management consulting, corporate strategy, or related roles • Significant direct experience leading pricing and packaging decisions for a B2B SaaS, platform, or technology company • Demonstrated experience translating customer research and data into changes in product, pricing, packaging, or go-to-market strategy • Strong understanding of SaaS business models, including subscription economics, usage-based pricing, expansion revenue, retention, gross margin, and customer lifetime value • Experience working with multi-product or multi-tier offerings and navigating pricing changes for existing and new customers • Strong quantitative and financial modeling skills • Experience with qualitative and quantitative research methods, including interviews, segmentation, surveys, willingness-to-pay analysis, concept testing, conjoint analysis, and behavioral data analysis • Strong commercial judgment • Excellent executive communication skills • Highly collaborative working style and experience influencing Product, Finance, Data, Engineering, Marketing, Sales, and Customer Success leaders • Comfort operating in a fast-moving environment where the operating model and analytical foundation may need to be built • Player-coach mentality • Preferred: experience with product-led growth, free trials, self-serve acquisition, agency or SMB software, CRM, marketing automation, communications, payments, AI products, vertical SaaS, white-label products, reseller models, marketplaces, channel partners, multi-sided platforms, usage-based products, SQL, experimentation platforms, business intelligence tools, product analytics systems, or building a pricing/customer insights/monetization function