Staff Product Manager – Marketing, LeadGen

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Own the long-term vision, product strategy, and roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget, and External Tracking • Build unified platform experiences and foundations across builders, templates, publishing, data models, integrations, analytics, and reporting • Drive capabilities that improve visitor engagement, completion rates, lead quality, qualification, routing, and follow-up • Partner with CRM, Workflows, Conversations, Analytics, and Payments teams to connect customer interactions with downstream business outcomes • Define visitor behavior, conversion, identity, attribution, and campaign tracking across third-party websites • Establish event taxonomies, instrumentation standards, and reporting across the LeadGen portfolio • Deliver AI-powered creation, copy generation, logic recommendations, qualification, insights, and conversion optimization • Ensure experiences are intuitive, responsive, accessible, and performant across desktop, mobile, and tablet • Partner with Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure • Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships around shared outcomes • Influence product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education • Write strategy documents and PRDs, conduct discovery, analyze data, validate concepts, prioritize initiatives, and resolve ambiguity • Drive improvements in adoption, activation, publishing, engagement, completion, conversion, attribution coverage, and retention

🎯 Requirements

• 8+ years of Product Management experience • Proven experience owning a large-scale customer-facing product, product suite, or platform • Experience defining multi-year product strategies across multiple interconnected product areas • Strong understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops • Experience with forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content • Familiarity with behavioral tracking, including page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events • Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution • Experience building embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences • Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution • Experience partnering with Engineering on complex frontend, backend, data, and infrastructure systems • Strong product judgment, analytical ability, and UI/UX sensibility • Ability to influence senior stakeholders and drive alignment across teams without direct authority • Excellent written and verbal communication, decision-making, and stakeholder leadership skills • Experience with AI- or LLM-powered creation, conversational, or optimization products is a nice-to-have • Experience with first-party tracking, customer identity, attribution, consent management, or data governance is a nice-to-have • Background in high-volume event ingestion, real-time analytics, experimentation, or personalization systems is a nice-to-have • Experience building products for marketing agencies, SMBs, creators, or multi-location businesses is a nice-to-have • Prior experience working in a remote, globally distributed product organization is a nice-to-have

🏖️ Benefits

• Global, remote-first organization • Employee care and support • Opportunity to help scale a global B2B SaaS platform • Opportunity to build products used by millions of businesses • Lean, experimentation-focused work environment • Global team collaboration