Ecommerce Marketing Specialist (REMOTE)

March 20

Golden Hippo

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We build health, beauty, and pet care brands that are innovative, profitable, and make the world a better place.

Direct Response Marketing • consumer goods • eCommerce • Marketing • Digital Advertising

201 - 500

Description

• Develop and implement digital & ecommerce marketing strategies to increase brand awareness and drive traffic to our branded website • Collaborate with cross-functional teams to develop campaigns that are aligned with brand goals and growth opportunities. • Manage and optimize branded website to enhance user experience, increase sales, and maximize conversion rates. • Conduct thorough analysis of website performance metrics and user behavior to identify opportunities for improvement and optimization. • Implement A/B testing and other conversion rate optimization techniques to enhance website performance and drive revenue growth. • Understanding ability to make recommendations/manage online marketing tactics including SEO & SEM. • Implement necessary changes to improve site performance. • Monitor industry trends and competitor activities to identify new opportunities and stay ahead of the curve in digital marketing and ecommerce. • Collaborate with creative teams to develop engaging content, including product descriptions, imagery, and multimedia assets, for online platforms. • Utilize data analytics tools to track and measure the effectiveness of marketing campaigns and initiatives and provide actionable insights for continuous improvement. • Stay up-to-date with emerging technologies and best practices in digital marketing, ecommerce, and website merchandising, and propose innovative strategies to drive results.

Requirements

• Comfortable using insights/analytics to measure campaign effectiveness. • Ability to collaborate effectively with cross-functional teams. • Strong project management skills. • Knowledge of conversion rate optimization principles. • Familiarity with online marketing channels. • Adaptability to evolving marketing strategies and environments. • Ability to drive brand strategy execution to achieve business goals. • Bachelor's degree required. • Bachelor's degree in Marketing, Business, or a related field preferred. • 2 years of experience in digital marketing and ecommerce background.

Benefits

• Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents. • Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo. • Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%. • Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program. • Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions. • Skyrocket Your Career: Unleash your potential with unlimited room for professional growth. • Thrilling Events Await: Exciting virtual and in-person events that redefine fun.