Retention Marketing Manager

March 20

Golden Hippo

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We build health, beauty, and pet care brands that are innovative, profitable, and make the world a better place.

Direct Response Marketing • consumer goods • eCommerce • Marketing • Digital Advertising

201 - 500

Description

• Create, execute, and continually optimize a data-informed testing plan to improve customer touchpoints, drive lifetime value, and maximize conversion rate. • Partner with data and analytics to identify leading drivers for retention to build and implement appropriate programs. • Forecast, measure, and report on results of retention efforts against identified metrics and opportunities for scale. • Assist in scaling successful retention tactics and winning tests across brands. • Maximize customer account and subscription opt-ins through testing and optimizing websites, customer account dashboards and email flows. • Identify unique customer segments to message in partnership with the email and SMS team. Help drive segmentation strategy across brands. • Partner with cross-functional leaders to grow the company subscription membership program, drive LTV, and reduce churns/cancels. • Collaborate with the creative team to develop a deep understanding of what resonates with customers and optimize content/messaging accordingly. • Deeply understand the customer, their needs, wants, demands, and desires.

Requirements

• Analytical, quantitative and qualitative skills including a strong understanding of online marketing, with experience in rigorous performance data environments and desire to test and learn. • Successfully tested into and launched retention efforts at scale. • Both 'direct response' and branded campaign experience and have driven meaningful results. • Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment. • Content strategy experience managing large teams across digital, email, phone and in-box marketing. • Strong management, leadership, influencing and communication skills: listen, mentor, inspire, motivate and teach by example. • Ability to manage multiple moving pieces, productively work through conflict, with creative problem-solving, time management, organizational, prioritization and decision-making skills. • Thoughtful and self-reflective, willingness to learn. Team-player, hard-working, and resourceful. • Demonstrated success in back-end marketing, with the ability to be self-directed, and intrinsically motivated. • Extremely detail-oriented and able to take initiative to get questions answered. • 5 years of online marketing experience heavily focused on customer retention, ideally in an e-commerce digital first brand in a fast growth environment and at scale. • 3 years of CRM, subscription or loyalty program experience. • Expertise in quantitative and qualitative customer research, analytical tools and platforms • Significant experience with A/B testing • 2 years within one company focusing on the customer journey. • 1 year driving product or service subscriptions while minimizing refunds/cancellations. • Bachelor’s degree in marketing or related field • Master’s degree in marketing or related field preferred

Benefits

• Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents. • Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo. • Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%. • Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program. • Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions. • Skyrocket Your Career: Unleash your potential with unlimited room for professional growth. • Thrilling Events Await: Exciting virtual and in-person events that redefine fun.