Senior SEO Manager

April 24

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GoPro

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GoPro helps the world to capture and share itself in immersive and exciting ways$1. .$1

Wearable digital cameras for sports • Entertainment • Software • Action Camera

501 - 1000

Description

• Develop and implement forward-looking SEO strategies that drive organic traffic lift and take advantage of rising search trends • Monitor and drive SEO technical optimizations, partnering with web engineering and merchandising • Identify opportunities to incorporate natural language processing (NLP) and other AI emerging trends such as voice search, image search and featured snippets into SEO optimization efforts to improve visibility • Collaborate with web, product marketing and copywriting teams to provide direction on naming and page metadata components that drive effective page ranking • Collaborate with the editorial team to guide content creation that address relevant consumer search interest • Work with advertising team to align SEO with paid search campaign strategy • Conduct experiments to evaluate the effectiveness of SEO strategies and optimize performance. • Track and report on key metrics, trends, and performance indicators, and provide actionable insights to senior management. • Provide thought leadership and guidance on the future of SEO in the age of AI and educate internal teams on the potential opportunities and challenges.

Requirements

• Minimum 8 years of experience with a consumer-facing website, ideally in the consumer electronics space. • Deep understanding of traditional SEO best practices, search engine algorithms, and industry trends. • Strong analytical skills with an ability to derive actionable insights from data and present them to senior staff with clarity • Familiarity with rising AI technologies such as machine learning, natural language processing (NLP), and their applications in SEO. • Open-minded team player with a natural ability to collaborate with various internal stakeholders • Proactive self-learner, eager to share knowledge about SEO and emerging technologies • Experience working with web analytics, web publishing and reporting platform such as GA4, Looker Studio, ContentStack, Conductor, etc. • Adaptable, Capable of driving multiple projects and priorities at the same time within a rapidly changing environment

Benefits

• Get your very own GoPro camera + gear • Medical, dental, and vision insurance – premiums are 100% paid for employees, 90% paid for dependents • Life insurance and disability benefits • Generous time off policy • 12 weeks paid parental leave for new parents • Pre-tax and Roth 401(k) options • Discounted employee stock purchase plan (ESPP) • LiveHealthy monthly wellness reimbursement • Innovative remote-friendly wellness classes and events • Flexible work arrangements • Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more • Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)