Senior Digital Sales Executive – KSLA, GDM

🕒 April 13

⚜️ Louisiana – Remote

⚜️ Louisiana – Remote

💵 $80k - $100k / year

⏰ Full Time

🟠 Senior

🧑‍💼 Account Executive

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📱 Media

👥 B2C

Media • B2C

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first) • Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics • Sell integrated digital advertising solutions (as appropriate): - Paid search / SEM, paid social, programmatic/OTT/CTV, display/video, YouTube, retargeting - SEO/local search, website/landing page strategy, analytics/measurement, conversion optimization - Audience strategy, creative approach, and performance reporting • Develop multi-product proposals tied to business outcomes (leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, etc.) • Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts • Maintain accurate CRM hygiene, pipeline coverage, and forecast calls • Expand existing accounts through performance reviews, upsells, cross-sells, and renewals

🎯 Requirements

• Proven success selling digital advertising solutions with meaningful quota responsibility • Demonstrated ability to generate net-new business (outbound prospecting and account targeting) • Experience running discovery and selling to outcomes (not just impressions/clicks) • Comfortable selling across stakeholders (Owner/GM, Marketing Director, CFO/Finance, Operations, etc.) • Strong presentation, proposal, and negotiation skills • High comfort with CRM rigor, pipeline management, and forecasting • Willingness to travel quarterly for in-market/home-market leadership visits • Experience with multi-channel performance programs (SEM + paid social + programmatic/CTV + measurement) • Track record selling to mid-market and enterprise accounts • Familiarity with modern measurement approaches (conversion APIs, offline conversions, attribution basics) • Strong understanding of creative performance drivers and testing

🏖️ Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO