Mid-level Channels and Product Marketing Analyst

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🔥 14 minutes ago

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Grupo IOB

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

📚 Education

B2B • SaaS • Education

Grupo IOB is a Brazilian provider of cloud-based software, regulatory content, education and consulting focused on accounting, tax and labor compliance for accounting firms and companies. The group offers SaaS products such as electronic invoicing (NF-e, NFC-e, NFS-e, CT-e, MDF-e), tax simulators, payroll and document management, plus AI-driven intelligence to support decision-making and prepare for the Reforma Tributária. IOB also provides scored continuing-education courses for accountants (CRC credits) and telephone/chat consulting on tax, labor and previdenciary matters.

📋 Description

• Define positioning, value proposition, and key messaging aligned with the ICP (Ideal Customer Profile) and priority buyer personas • Support the creation of Go-To-Market (GTM) strategies for new products, features, and markets • Develop and execute product marketing strategies for sales channels • Create and adapt marketing materials and product training for channels • Propose sales incentive initiatives • Monitor performance metrics • Identify opportunities to expand demand generation • Support the organization of events, webinars, and promotional activities • Monitor market trends and competitors to identify opportunities, needs, trends, and competitive differentiators

🎯 Requirements

• Strong analytical skills to transform data, customer insights, and market trends into actionable strategies • Excellent verbal and written communication skills • Experience using AI tools, particularly Claude, Gemini, and ChatGPT • Experience in product marketing and channel marketing or related areas in B2B technology companies • Experience in product positioning, defining value propositions, and building market-driven narratives

🏖️ Benefits

• Health insurance • Dental insurance • IOB Benefits Card (discount club with exclusive offers across multiple shopping platforms) • Childcare assistance • Life insurance • Internet allowance • Profit sharing (PLR) • Partnerships with educational institutions • On-the-job development: training and development programs • Culture of continuous feedback