Mid-Level Marketing Analyst – Marketing Specialist

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Tarallo

WebsiteLinkedInAll Job Openings

11 - 50 employees

💸 Finance

🤝 B2B

Finance • B2B

Tarallo is an Argentine financial services and capital markets firm with more than 30 years of experience, specializing in corporate financing, debt and bond placements (including green bonds), and investment services for institutional and private clients. It operates as a registered broker/agent under CNV regulations and acts as an agent on Argentine exchanges (BYMA, ROFEX, MAV, MAE), providing advisory and execution services to structure financings such as fideicomisos financieros and securities offerings, and supporting clients through issuance and placement processes.

📋 Description

• Manage the strategy for a portfolio of medical clients — define priority levers (paid traffic, organic content, positioning, commercial), activation sequence, and success criteria for each area (CPL, CAC, conversion rate, ROI). • Lead the weekly performance analysis cycle — review traffic and content executions, monitor and interpret lead and lead-quality data, validate or correct interpretations, provide final sign-off and translate diagnostics into actionable direction for teams. • Diagnose the end-to-end funnel — identify where performance is dropping (impression → click → lead → consultation → surgery), separate marketing causes from commercial/operational causes, and formulate data-driven hypotheses. • Develop and monitor action plans — when a client shows declining performance, deliver a structured diagnosis with actions, deadlines, and owners. • Lead results meetings with clients (at least monthly) — present strategic insights (not just data), support recommendations with technical rationale, and recalibrate expectations. • Ensure strategic quality of deliverables — validate that campaigns, copy, and content align with the physician's positioning and CFM (Brazilian Federal Medical Council) ethical guidelines, guiding teams without executing on their behalf. • Maintain client strategic documentation in ClickUp — record decisions, strategy reviews with justification, and continuity of context. • Anticipate churn risk — detect signs of dissatisfaction or reduced perceived value early and trigger the intervention protocol.

🎯 Requirements

• Reading paid traffic metrics (Meta Ads): diagnose CPL, CPC, CTR, ROAS, CAC and identify campaign bottlenecks (creative, targeting or bidding). • Marketing and sales funnel diagnosis: ability to map where the funnel breaks (Awareness → Consideration → Conversion) and formulate causal hypotheses. • Campaign strategy: able to define campaign structure (objectives, audiences, creatives) at a strategic level, even without operating the platform. • Positioning and organic content (Instagram): evaluate profile quality, editorial line, and coherence between published content and defined positioning. • Basic marketing financial analysis: relationship between invested budget, CAC, average ticket, LTV and ROI to assess scalability viability. • Executive communication with demanding clients. • Analytical thinking with action orientation. • Ability to provide constructive challenge. • Genuine proactivity. • Documentation discipline. • Continuous learning. • Ownership of client portfolio. • Use of AI tools at work (Claude, ChatGPT or similar): real comfort working with analyses and outputs generated by AI — critically evaluating, correcting and leveraging them. Our operation is AI-first.

🏖️ Benefits

• Bonus • Flexible schedule • Career development plan