Inbound Marketing Analyst, Mid-level

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🔥 3 hours ago

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Vanguarda Martech

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

🛍️ eCommerce

📱 Media

🤝 B2B

eCommerce • Media • B2B

Vanguarda Martech is a full-service martech agency offering 360° digital marketing and platform development services. With about 18 years of experience and multidisciplinary teams, it delivers social media management, e-commerce solutions, web development, inbound marketing, media planning (online and offline), SEO, performance media management, and business intelligence, and also provides proprietary products like Vbot and Vanguarda In Company.

📋 Description

• Lead competitive research and strategic planning for Inbound Marketing; • Manage and interpret Web Analytics for advanced campaign optimization; • Develop robust marketing automation strategies and complex workflows; • Prepare detailed briefs for email campaigns and landing pages; • Configure and manage automation flows, segmentations, and advanced campaigns in RD Station; • Oversee the delivery and performance of email marketing campaigns; • Perform advanced configurations and provide support in RD Station Marketing, CRM, and related platforms; • Monitor and optimize workflows in tools such as iClips, RD Station, and the website; • Produce strategic reports and identify opportunities for improvement.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field; • Experience in Inbound Marketing and automation, with a proven record of successful campaigns; • Expertise in RD Station and Google Analytics; • Demonstrated experience in high-performance email marketing strategies and landing pages; • Strong analytical skills and experience leading projects.

🏖️ Benefits

• N/A