CRM Analyst III

🔥 3 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Grupo Boticário

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

🏭 Manufacturing

🍽️ Food & Beverage

💄 Beauty

Manufacturing • Food & Beverage • Beauty

Grupo Boticário is a leading Brazilian beauty company founded in 1977 that emphasizes innovation in beauty solutions while promoting love and inclusivity. The company offers a diverse portfolio of beauty products, including skincare, makeup, and wellness items, while also championing entrepreneurship and social impact through its foundation and various initiatives. Grupo Boticário is recognized for its commitment to sustainability, accessibility, and high-quality products, making it one of the largest beauty platforms in Latin America.

📋 Description

• Lead the creation, mapping, and design of omnichannel and real-time personalization strategies • Ensure scalable engagement and performance journeys • Translate business objectives and business needs into briefs, specifications, and business rules for personalization campaigns • Formulate hypotheses, plan, and guide A/B and multivariate testing • Analyze performance indicators and derive strategic insights • Investigate customer experience bottlenecks throughout the funnel and propose improvements • Serve as a bridge between Business, Product, and Technology • Communicate strategies, scenarios, and results in a clear, engaging, and persuasive manner • Monitor engagement and conversion metrics to guide growth decisions

🎯 Requirements

• Strong experience planning personalization, CRM, or Customer Lifecycle strategies • Proficiency in designing omnichannel journeys and understanding real-time engagement journeys • Analytical mindset with the ability to solve business challenges, identify the root causes of conversion drop-offs, and propose viable solutions • Ability to articulate strategies, present results clearly, and translate technical terms into business language • Previous experience with the Salesforce Marketing Cloud ecosystem, particularly Marketing Cloud Personalization, is a plus • Familiarity with data structures is a plus • Basic knowledge of SQL queries is a plus

🏖️ Benefits

• Flexible medical and dental plans • Prescription drug assistance and health allowance for family members • Free psychotherapy sessions and 24/7 telemedicine • Ongoing prevention, mental health care, and vaccination programs • Meal voucher (or on-site restaurant) and food allowance (including an additional Christmas allowance) • Discounts of up to 40% on brands across our ecosystem • Gympass/TotalPass memberships for gyms and sports studios • Home office allowance for hybrid and remote work arrangements • Birthday day off • Pet health insurance, partner benefits, and travel/accommodation programs • Extended parental leave (180 days for mothers and 120 days for fathers) • Support for parents of children with disabilities or special needs, plus childcare allowance • School supplies allowance and child nutrition credit • Dedicated legal, psychological, and social support • Private pension plan and life insurance • Bereavement support following the loss of parents and payroll-deductible loans • Transportation allowance and parking (according to the work arrangement)