Digital Sales Analyst III

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Grupo Boticário

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

💄 Beauty

🛒 Retail

🧘 Wellness

Beauty • Retail • Wellness

Grupo Boticário is a leading Brazilian beauty company founded in 1977 that emphasizes innovation in beauty solutions while promoting love and inclusivity. The company offers a diverse portfolio of beauty products, including skincare, makeup, and wellness items, while also championing entrepreneurship and social impact through its foundation and various initiatives. Grupo Boticário is recognized for its commitment to sustainability, accessibility, and high-quality products, making it one of the largest beauty platforms in Latin America.

📋 Description

• Lead, in partnership with the CRM team, the strategy for all outbound active communications via WhatsApp to Grupo Boticário's customer base. • Define the scope of outbound sends for each sales cycle, coordinating with partner teams to structure the main promotional mechanics and commercial terms to be communicated. • Continuously analyze results to identify the most profitable message types. Reprioritize and rebalance message volume by category (e.g., Repurchase, Loyalty, Cashback, Launches, etc.). • In partnership with the Technology team, design efficient, engaging, and profitable customer journeys originating from WhatsApp outbound sends. Ensure the technological evolution of templates to maximize the channel's performance. • Closely monitor market changes and Meta policies. Evaluate the optimal mix of message types and target audiences to optimize investment vs. return (with focus on future operations under the new Max Price model). • Develop new mission types and purchase journeys. Define send cadences together with CRM, identifying the best customer segmentations required to maximize conversion. • Conduct deep-dive analyses of results, design A/B tests with partner teams, and implement continuous improvement processes in the operation. • Prepare reports and deliver clear, concise results presentations, interacting with and directly influencing the Executive Board in decision-making.

🎯 Requirements

• Previous experience in Digital Sales, E-commerce, CRM, Growth, Performance Marketing, or related areas. • Strong data analysis skills, able to cross conversion and cost metrics and extract actionable insights. • Excellent interpersonal skills, negotiation, and influencing ability. Proven experience orchestrating multidisciplinary projects and aligning expectations with multiple business areas. • Ability to translate complex results into clear, concise narratives for leadership. • Proficiency in Google Sheets or Excel for routine data analysis. • Basic SQL knowledge (GCP) and familiarity with data visualization tools (such as Looker/Data Studio).

🏖️ Benefits

• Medical and dental plans • Medication assistance • Health allowance for family members • Free psychotherapy sessions • Telemedicine and second medical opinion • Free flu vaccination • Health and wellness programs • Meal voucher or local restaurant card (depending on work model) • Grocery voucher • Christmas grocery voucher • Gym and fitness studio membership plan • Home office allowance (for hybrid and remote work models) • Pet health plan • Birthday day off • Up to 40% discount on our products • Employee membership benefits (partnerships and discounts with multibrand stores, gyms such as TotalPass, courses, and more!) • Travel and accommodation program • Childcare assistance • Child nutrition credit • Babysitter allowance • School supplies assistance • Legal, psychological, and social counseling • Support for non-traditional parents • Extended parental leave (180 days for mothers and 120 days for fathers) • Transportation voucher and parking (hybrid and onsite models) • Life insurance • Bereavement support for the loss of parents • Private pension plan • Payroll-deductible loans