CRM Manager

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🔥 0 minutes ago

🌐 Ukraine, Poland – Remote

🇺🇦 Ukraine – Remote 🇵🇱 Poland – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🏆 Customer Success

🚫👨‍🎓 No degree required

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Gypsy Collective

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🎯 Recruiter

🏪 Marketplace

📣 Marketing

Recruitment • Marketplace • Marketing

Gypsy Collective is a roaming talent and partnerships collective that connects independent digital and performance-focused talent with brands and companies across 20+ markets. They position themselves as a performance-first partner that builds digital teams, facilitates brand partnerships, and runs events to create real-world connections and market access. Born to close the gap between businesses and the people who scale them, Gypsy emphasizes speed, partnership, and outcomes over volume, and has operated consistently for five years.

📋 Description

• Set up, launch, and analyze CRM campaigns, including daily, weekly, themed, and holiday campaigns • Create and execute the monthly promotional plan • Create and optimize automated and trigger-based communication flows, including welcome flows and lifecycle logic • Manage multi-channel communications across email, push, SMS, onsite, in-app, and messengers • Segment users based on lifecycle stage, gaming, and payment behavior • Collaborate with designers and content managers on creatives and campaign texts • Contribute to setting and adjusting campaign KPIs, including OR, CTR, CR, retention, and reactivation • Work closely with VIP, Promo, BI, Product, Content, and Support teams • Participate in planning the quarterly CRM roadmap • Prepare campaign reports and presentations • Collect and implement player feedback with Customer Support and VIP teams

🎯 Requirements

• 2+ years of experience as a CRM Manager in Gaming • Understanding of key retention metrics and strong analytical skills • Knowledge of personalized communication structures and mechanics • Experience building automated and trigger-based campaign flows • Confident use of Customer.io, Braze, Smartico, or similar platforms • Copywriting skills, including AI-assisted copywriting • Basic HTML for email templates • Experience working with Tier 1 markets is a plus • English proficiency at Upper-Intermediate level or higher

🏖️ Benefits

• Flexible payment options • Bonuses for holidays, birthdays, work milestones and more • Courses and certifications covered • Career growth opportunities • Benefit cafeteria including sports, language courses, therapy sessions, and more • Team-building events and industry conferences • New laptop and essential peripherals, including monitors and headphones • Flexible start time at 9, 10, or 11