Head of Marketing Communications

March 29

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Harper James

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A modern commercial law firm with accessible legal services for ambitious businesses on their journey. Hiring now!

Commercial Law • Intellectual Property • Venture Capital • Corporate Law • Employment Law

51 - 200

Description

• Leading the development and execution of our marketing communications strategy, including planning and reporting regularly on an annual marketing plan. • Establishing and reporting on relevant KPIs and metrics to track performance, analyse campaign effectiveness and optimise return on investment – instilling a true data-driven culture that seeks to enhance the success of our marketing communications initiatives. • Providing strategic guidance to the wider marketing team, helping to foster best practice, creativity and innovation in our marketing initiatives and campaigns. • Monitoring our competitive landscape and undertaking target market research and audience segmentation to identify opportunities for growth that inform our marketing communications strategy. • Developing and delivering on a PR plan which is aligned with our vision - working closely with our PR & Communications Executive, the wider marketing team and internal stakeholders to develop/maintain key target media relationships and secure impactful media placements. • Leading the strategy on thought leadership campaigns and activities that combine PR, social channels, advertising, events, design and digital elements. • Contributing to our client listening activities and acting as the strategic lead on our client feedback programme and in the production of client stories and video testimonials. • Developing effective internal communications and CSR strategies and overseeing the implementation with stakeholders across the business. • Leading our employer branding strategy and tactics to support the growth of our business through attracting and retaining exceptional people. • Overseeing and leading on our firmwide events programme, e.g., webinars, partnership and community events. • Building a bank of credentials and leading the coordination and drafting of responses to pitch and tender opportunities for new business. • Managing the marketing communications budget and relationships with relevant third-party content writers, partners, suppliers and agencies. • Line managing a number of marketing managers and executives and helping lead and develop the wider team of marketing professionals. • Playing a key role in our marketing team by making valuable contributions and giving timely and constructive feedback to encourage personal and career development of other members of the team. • The opportunity to play a key role in a fast-growth business that is leading innovation in the legal service sector. • Become an integral part of a highly supportive, collaborative and high performing marketing team who are delivering great results and that are at the cutting edge of marketing developments.

Requirements

• 10+ years’ experience in developing and delivering effective multi-channel marketing communications strategies within a B2B legal and/or professional services environment. • A professional marketing qualification at degree or post graduate level. • Excellent written (editorial level) and verbal communication skills – and a real passion for creating and leading on content that engages both internal and external audiences. • A track record in leading on PR, social media and internal communication strategies which deliver results. • Substantial experience managing and mentoring a team of marketing professionals. • A team player mentality with a proven ability to work collaboratively and effectively with colleagues, cross-functional teams and external stakeholders. • Proven project management skills and experience in stakeholder management and delivery on a variety of projects whilst working to tight deadlines. • A strong commercial awareness and interest in current affairs and legal issues that impact businesses. • Previous experience of working in an environment where marketing efforts are measured and for which you’re held accountable. • An entrepreneurial spirit with a self-starter mindset and the strategic ability to anticipate and respond to market trends, developing effective solutions that guide marketing decisions and achieve business objectives. • Awareness of your own and your colleagues’ strengths and development needs and a track record of building on these. • Leading the development and execution of our marketing communications strategy, including planning and reporting regularly on an annual marketing plan.

Benefits

• A full-time role in a flexible and remote working environment. • A competitive salary and benefits - including private health cover and life insurance scheme, salary sacrifice pension, 25 days holiday (plus bank holidays), and Vitality membership. • Accelerated professional development and personal growth opportunities.