Growth Marketing Senior Associate

March 14

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Description

• Partner with our channels leads to ensure we hit our monthly cost and volume goals for paid search, paid social, recruitment marketing and CRO • Maintain an ongoing roadmap of creative, messaging, targeting and bid optimization tests to run to continuously pursue growth for the organization • Support in the development of new landing pages and digital touch points to supplement the customer journey of your acquisition campaigns • Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis • Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs • Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

Requirements

• You have 3-5 years working on impactful growth marketing campaigns in channels such as: Facebook, Google, Tiktok, LinkedIn, and beyond • You are highly curious – you strive to understand how each lever contributes to channel success, and always have new ideas to test • You are highly detailed and process-oriented – you never miss a deadline and can keep tasks organized well • You are data-driven – you love to dig into the numbers and details to derive new insights and identify new opportunities • You have high critical thinking skills with a strong bias towards action • You have experience working in-house at high-growth tech companies or agency experience is a plus

Benefits

• Equity Compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-Home Stipend • Therapy Reimbursement • 16-week parental leave for eligible employees • Carrot Fertility annual reimbursement and membership • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st • Unlimited PTO • Employee Assistance Program (EAP) • Training and professional development