CRM Automation, Lifecycle Manager

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🕒 February 12

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home24 SE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

home24 SE is a leading online furniture retailer and home goods marketplace offering a wide selection of furniture, lighting, textiles, and home accessories. The company operates a large e-commerce platform focused on B2C sales, providing thousands of products, frequent promotions, flexible payment options, delivery and assembly services, and customer-friendly policies like 30-day returns and free returns for members. home24 emphasizes affordable pricing, quick shipping of in-stock items, and inspiration through trend guides and curated collections to help customers furnish their homes.

📋 Description

• Strategize & Execute Lifecycle Campaigns: Design, implement, and optimize multi-channel automated lifecycle campaigns. • Analyze & Optimize Performance: Evaluate lifecycle performance and automation KPIs to identify growth opportunities, bottlenecks, and scaling challenges. • Enhance Mobile Engagement: Analyze and strategically develop our mobile customer communications, focusing on trigger logic, performance, content governance, and frequency capping to optimize the user experience. • Deep Dive into Data & Technology: Proactively explore customer data to uncover personalization opportunities and leverage new technical capabilities. • Explore AI-Driven Opportunities: Identify and assess opportunities to integrate AI and machine learning into CRM processes. • Collaborate & Innovate: Work closely with Data, MarTech, Product teams, and CRM peers to drive continuous improvement.

🎯 Requirements

• 2–3+ years of professional experience in CRM, Marketing Automation, or Loyalty Marketing, preferably in an e-commerce environment • Strong interest in technology and enthusiasm for learning and mastering new tools and platforms • Solid understanding of SQL, data flows, and segmentation logic is essential • Hands-on experience with an email service provider (ideally Emarsys); familiarity with personalization tools (e.g., Dynamic Yield) is a plus • Strong analytical skills and a data-driven mindset; comfortable interpreting metrics, understanding complex data structures, and deriving actionable insights • Practical experience designing and running A/B tests • Deep understanding of customer journeys and lifecycle marketing, with empathy for customers at different life stages • Experience in stakeholder management or working in cross-functional teams, with strong communication skills • Team player with enthusiasm and commitment • Fluent in English; German language skills are a plus

🏖️ Benefits

• Make an impact in a highly motivated team of professionals • Open-minded culture that welcomes new and creative ideas • Extensive learning opportunities via home24 academy and external partners • Growth and development opportunities through regular feedback rounds • Hybrid working model: ability to work from home on Wednesdays and Fridays as part of our standard arrangement • Option to work up to two months per year from within Germany or an EU country • Up to 30 days of paid vacation per year to rest and recharge • City mobility benefits with a subsidized public transport ticket and an eco-friendly bike leasing program • Company perks including a pension scheme, 30% discount on the home24 assortment, and employee discounts with partner organizations