Senior Manager, Global Brand Management

🔥 0 minutes ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 10%

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🗣️🇪🇸 Spanish Required

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Logo of Hyatt

Hyatt

10,000+ employees

🍽️ Food & Beverage

✈️ Travel

🛒 Retail

Food & Beverage • Travel • Retail

Hyatt is a global hospitality company that operates a range of hotels, resorts, and vacation properties. Known for its commitment to providing exceptional guest experiences, Hyatt offers various accommodation options, from luxury to more affordable stays. The company also focuses on sustainability and community engagement, ensuring responsible business practices in the hospitality sector.

📋 Description

• Serve as the strategic execution lead for assigned Hyatt Inclusive Collection brands • Translate global brand strategy into standards, trainings, and cross-functional initiatives that elevate guest satisfaction and drive brand profitability • Partner with Operations, Marketing, Design, Development, and Commercial teams to improve guest satisfaction scores, loyalty metrics, and profitability • Translate insights into structured action plans that strengthen brand consistency and revenue performance • Oversee development and evolution of brand standards and toolkits with Operations • Develop activation playbooks and scalable rollout strategies for on-property execution • Deliver brand trainings and workshops in English and Spanish • Facilitate on-property sessions reinforcing brand positioning and experiential pillars • Customize training delivery for various audiences • Serve as a visible brand ambassador globally • Conduct brand reviews and audits, identify execution gaps, and provide actionable recommendations • Align cross-functional stakeholders around brand priorities and performance goals • Support openings, conversions, and renovations with actionable brand guidance • Coach and develop junior brand team members • Contribute to brand strategies and priorities supporting guest experience, operational performance, and business objectives • Monitor brand health and performance indicators using operational, financial, and guest insights • Recommend actions strengthening brand execution, relevance, consistency, and differentiation

🎯 Requirements

• Bachelor’s degree required • 8–12+ years of hospitality operations, brand management, or related experience, with a strong understanding of hotel-level execution • Demonstrated experience partnering with operations teams to translate brand priorities into practical, scalable programs and processes • Proven ability to develop, implement, and maintain brand standards, operating guidelines, tools, and resources • Experience designing and leading training programs that support consistent execution, adoption, and performance improvement • Strong documentation skills, including the ability to create clear playbooks, standard operating procedures, training materials, and implementation guides • Strong analytical fluency, with experience using guest, operational, and financial data to identify performance gaps and recommend solutions • Proven ability to lead cross-functional initiatives and influence stakeholders within a matrixed global organization • Experience coaching and developing junior colleagues • Fully bilingual in English and Spanish required • Experience supporting global hotel openings preferred

🏖️ Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally • Flexible work schedule • Work-life benefits including wellbeing initiatives

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