Mid-Level Growth Marketing Analyst, Web Analytics, Website & CRM

🕒 May 21

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IBGC - Instituto Brasileiro de Governança Corporativa

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1995

🤝 Non-profit

📚 Education

📋 Compliance

Non-profit • Education • Compliance

IBGC - Instituto Brasileiro de Governança Corporativa is a Brazilian non-profit institute and leading reference on corporate governance. Founded in 1995, it generates and disseminates knowledge about best practices in governance, promotes adoption through advocacy, and contributes to sustainable organizational performance. The institute offers training, online and on-demand courses, certification programs for board and audit committee members, research, assessment tools, events and networking, and specialized centers for family business governance and startup acceleration.

📋 Description

• **Responsibilities** • - **Web Analytics Monitoring and Configuration:** Extract user behavior reports via Google Analytics 4 (GA4); create and organize events, tags and basic triggers within Google Tag Manager (GTM); and analyze heatmaps and session recordings using tools like Microsoft Clarity. • - **CMS Maintenance and Website Updates:** Operate content management system admin panels (such as WordPress, Webflow, CMS or similar) to create, edit or update landing pages, blog posts, banners and forms. • - **CRM Architecture Operations:** Build, test and trigger customer journey sequences, email marketing automations and lead-nurturing flows in automation platforms (Microsoft Dynamics). • - **Database Segmentation:** Filter, clean and enrich the CRM contact database using demographic, behavioral or funnel-stage criteria, ensuring email deliverability (avoiding soft/hard bounces). • - **Testing and CRO Execution:** Implement simple variations of page elements (A/B tests of headlines, buttons or images) to identify improvements in click and sign-up conversion rates. • - **Measurement and Reporting:** Populate control spreadsheets (Excel/Google Sheets) or automated dashboards (Looker Studio) with key Growth metrics: open rates, clicks, bounce rate, lead conversion and traffic volume.

🎯 Requirements

• **Education:** • - Bachelor's degree completed or in progress in Marketing, Advertising, Business Administration or related fields. • **Experience:** • - **Practical Experience with Microsoft Dynamics 365 (CRM / Marketing):** Hands-on experience using the Dynamics platform to create segments, manage customer journeys, automate emails, run nurture flows and manage the leads/contacts database. • - **Proficiency in Web Analytics (GA4 and GTM):** Practical experience analyzing site traffic with Google Analytics 4 (GA4) and configuring basic tracking for conversions, clicks and forms via Google Tag Manager (GTM). • - **Site-CRM Integration:** Understanding of how data captured on landing pages and the website (traffic source, UTM parameters, form submissions) is sent and integrated into Microsoft Dynamics.

🏖️ Benefits

• 💙 Health and Dental Plan — Omint (no co-payment) • 🛡️ Life Insurance provided by Porto Seguro • 📅 5x2 schedule (five days on, two days off) • 🍽️ Flexible meal and food allowance (BRL 54.60 per day) • 🎂 Birthday day off + bonus • 📚 Training and development plan • 💪 TotalPass • ⏰ Flexible working hours • 💻 Hybrid work regime (in-office 3x/week) • 🤝 Dynamic and collaborative work environment • 🎁 Christmas bonus • 🪑 Assistance for purchasing an ergonomic chair (after 3 months)