Marketing Analyst III - CRM

🕒 May 19

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Lojas Renner S.A.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1965

🛒 Retail

👗 Fashion

🏪 Marketplace

Retail • Fashion • Marketplace

Lojas Renner S. A. is a large Brazilian retail and fashion group headquartered in Porto Alegre that operates multiple consumer brands and businesses, including department stores, apparel labels (Youcom, Ashua), home goods (Camicado), and a resale platform (Repassa). The company emphasizes digital transformation, marketplace operations, sustainability and circular fashion initiatives, and runs innovation and venture programs to support tech and data capabilities. It serves primarily B2C customers through physical stores and online channels.

📋 Description

• Structure, evolve and ensure the continuous improvement of customer journeys based on performance and customer behavior (ON, OMNI and OFF). • Identify frictions in the customer experience across touchpoints. • Optimize customer strategy considering RFV, CDV, LTV and CAC. • Act in the strategic orchestration of campaigns, channels and cadences, ensuring a coherent customer experience. • Maintain a 360º strategic view of the customer, connecting behavior, journey and outcomes. • Monitor and explain the impact of CRM on revenue, purchase frequency and retention, distinguishing incremental results from commercial calendar effects. • Support the Coordination team in creating materials that synthesize insights and narratives for executive decision-making. • Define CRM priorities based on business impact and customer experience. • Make decisions on allocation of efforts (campaigns, journeys, tests, initiatives).

🎯 Requirements

• Strong expertise in data analysis applied to decision-making (advanced Excel, Power BI, Looker). • Solid knowledge of omnichannel CRM strategies. • Ability to design customer journeys and automated flows. • Business acumen and deep understanding of retail KPIs. • Experience with incremental measurement. • Ability to work with behavioral segmentation. • Knowledge of testing and experimentation (A/B testing). • Analytical and critical thinking to turn data into actionable insights. • Ability to prioritize and make decisions in complex scenarios. • Clear communication across different levels of the organization. • Ability to balance pressure for short-term results with building relationships and long-term value. • Intellectual curiosity and continuous learning in CRM and data.

🏖️ Benefits

• Commuting allowance (transit pass) and/or shuttle service for positions at our Distribution Centers (DCs)* • Meal/Food voucher • Christmas food basket voucher • Home office allowance (for hybrid or remote contracts)* • Multi-purchase credit card • Employee discount in our stores • Health insurance • Dr. Be (telemedicine, telepsychology, nutritional coaching and sports coaching) • Wellhub (Gympass) • Programs and campaigns designed to promote self-care, health and well-being for our employees and their families • Balance methodology applied with leadership and teams to strengthen communication and recognition, well-being and working style/tools • Dental plan • Univers - discounts at Raia and Drogasil pharmacies • Pet health coverage • Running coaching • Discounts at universities, schools, language courses and vocational training • Tickets for cinemas, theme parks and much more.