Demand Generation Specialist

October 22, 2023

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Incentify

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Incentify is the purpose-built tax credit and incentive platform that optimizes C&I discovery and management.

State Tax Credits • R&D Tax Credits • Federal Tax Credits • International Tax Credits • Low Income Housing Tax Credits

51 - 200

💰 $4.3M Corporate Round on 2020-09

Description

• Develop and execute short- and long-term integrated campaigns across multiple digital channels to drive qualified leads and sales pipeline. • Establish channel specific KPIs and build processes to track, measure, and report on our demand generation results. • Work closely with sales and SDR teams to build tight feedback loops to optimize audience targeting efforts. • Develop strategy and manage audience building and ad placement across proven paid channels including Facebook, LinkedIn, and Google Ads. • Measure & optimize campaign budget and performance with a specialized focus on optimizing for target audience reach, engagement, and inbound demos. • Perform audience research to develop new campaign ideas for paid search and paid & organic social. • Develop and distribute high intent content to the right audience in the right channels with the right offer and evangelism to capitalize on dark funnel ICP engagement. • Measure & analyze website conversion trends and run web optimization experiments focused on improving website bounce rates, time on site, and visitor CTA conversions. • Manage our social handles and implement organic social best practices when it comes to building a trusted, engaging brand presence online. • Understand the various audiences and how to deliver an email experience that nurtures, educates, and converts them.

Requirements

• At least 2 years of demand generation experience working in high growth B2B SaaS companies with demonstrated experience building a demand engine from the ground up. • Experience building & optimizing paid media campaigns for a B2B SaaS or technology company using Google Ads, Facebook, and Linkedin. • Provide regular updates to the Marketing, Sales, and CS teams about key insights from our acquisition channels and share progress towards our revenue goals. • Ability to thrive in a dynamic start-up environment -- you have the mindset and ability to build and execute a plan quickly while also staying hyper organized and keeping the business on track. • Drive multiple projects while mitigating and managing competing priorities that undoubtedly creep in. • You are an analytical and creative leader, able to work hands-on with data and develop effective and new ways to engage our audiences. • You have knowledge around digital marketing trends and best practices, plus supporting technologies like HubSpot, Google Analytics, Google Ads, and social media and search tools. • A strong bias for action with a flexible operating range meaning you can quickly adapt from high-level strategy to digging deep into any specific problem to push results forward. • You have a proven track record driving qualified pipelines for sales teams through inbound channels.

Benefits

• Base salary of $85-115k annually • Benefits (Medical, Dental, Vision, 401k) start on the first day of the month following your start date • Work/life balance, Unlimited PTO • Gympass membership coverage • Participation in the Company’s Equity Plan • Catered Lunches • Great culture, enjoy where you work and who you work with! • Hybrid, Full time in Office, or Full time WFH all available – we want the candidate not the timecard.