Lead Generation Specialist – Outbound, Publishers, B2B EdTech, B2I Non-Hardware

🕒 May 21

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India Market Entry

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

📚 Education

🤝 B2B

Education • B2B

India Market Entry is a boutique consulting firm specializing in helping international education providers, universities, edtech companies, and other global education stakeholders enter and expand within India’s education market. IME focuses on strategic business development, regulatory navigation, market research, partnership building, and event-driven promotion (e. g. , DIDAC India), serving segments from early years and K–12 to higher education and skill development. The firm provides tailored market-entry strategies, compliance guidance, and channel development to enable foreign institutions and education businesses to scale in India.

📋 Description

• You open conversations with the people building India's institutional content and software landscape — BD heads at S. Chand, Navneet, Pearson, Oxford, MTG, and the long tail of national and regional publishers; partnership and product heads at B2B edtech companies that sell to schools and institutions (LEAD, Teachmint, Classplus, Schoolnet, and the broader school-software universe); and BD heads at B2I non-hardware solutions providers (LMS, ERP, school-management platforms, assessment platforms, spelling-bee operators, language-lab software). • You qualify prospects against our publisher partnership models (Content licensing, Tech-in-Print, Tech-via-Channel, Distribution) and our B2B/B2I institutional partnership models (Licensing, Integration, Co-Sell, White-Label), and hand off framework-aligned meetings to the LSM team. • Maintain three sub-lists: Indian Publishers (~3,500), Indian B2B EdTech companies (~250), B2I non-hardware solutions providers (~150) — tiered and refreshed monthly. • Run multi-touch outbound sequences (email + LinkedIn primary, phone secondary) to BD heads, product heads, and CEO-office contacts. • Reach 60–90 decision-makers per month through live conversation or substantive written exchange. • Apply the lane-specific questionnaire — focused on content/tech posture, integration appetite, and which of our publisher or B2B/B2I institutional partnership models is in scope. • Coordinate with Marketing on partnership-positioning collateral; this lane needs custom one-pagers, not generic flyers. • Maintain quarterly cadence with dormant contacts — publisher, B2B edtech, and B2I sales cycles all run long. • Coordinate event-driven follow-ups around Frankfurt Book Fair, London Book Fair, BETT India, ASU+GSV, and Indian publisher industry events. • Flag publisher, B2B edtech, and B2I market intelligence into the Marketing revision log — leadership changes, content/product gaps, partnership signals.

🎯 Requirements

• 4–6 years of B2B inside sales or business development with publishing, B2B edtech, institutional-software, or content-licensing exposure. • Strong written-English skills — outreach to BD heads must read peer-to-peer, not vendor-to-buyer. • Working knowledge of the Indian publishing landscape, the Indian B2B edtech landscape, and B2I institutional-software providers. • Comfort with senior B2B conversation — BD heads, product heads, occasionally founders. • Fluency with LinkedIn Sales Navigator and structured outbound sequencing. • Prior experience in publisher BD, B2B edtech partnerships, school-software BD, or LMS/ERP/assessment-platform partnerships. • Familiarity with B2B/B2I commercial models — revenue-share, licence fees, per-seat pricing, white-label economics, API/integration deals. • Awareness of recent Indian B2B edtech and school-software market activity — funding, exits, leadership transitions.

🏖️ Benefits

• Competitive fixed plus performance-linked incentive, paid monthly. • Direct exposure to senior publishing, B2B edtech, and institutional-software leadership across India. • Cohort learning with extended 90-day ramp given the complexity of this lane. • Path to Senior ISM, Cohort Lead, or partnerships-vertical LSM / strategy roles.