Social Media Strategist

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Logo of Infasta Soft Solutions Pvt Ltd

Infasta Soft Solutions Pvt Ltd

51 - 200 employees

💼 Consulting

📣 Marketing

🤝 B2B

Consulting • Marketing • B2B

Infasta Soft Solutions Pvt Ltd is a global web designing company based in India, specializing in a range of IT services including web design, mobile app development, digital marketing, and UI/API design solutions. Founded in 2007, Infasta aims to provide outstanding customer satisfaction with a focus on creativity, timely delivery, and innovative solutions. The company adopts a result-oriented strategy, utilizing the latest technologies to help businesses achieve their objectives effectively.

📋 Description

• Build and execute the monthly content calendar for Reels, Shorts, Stories, and Posts • Collaborate with the central marketing team for brand alignment and approvals • Maintain aesthetic, tone, and platform consistency across Instagram, YouTube Shorts, LinkedIn, and other platforms • Work closely with in-house creators to shoot UGC and brand stories • Lead and coordinate shoot days, including planning, scheduling, approvals, and execution • Edit or coordinate with editors for quick turnarounds and trend-led formats • Identify campus influencers and storytellers and amplify their voices • Activate communities through offline meetups, content tasks, and mini-campaigns • Encourage the team to create content • Track weekly performance of posts, reels, and campaigns • Suggest data-driven content improvements to increase reach and engagement • Share monthly reports with insights and next steps

🎯 Requirements

• 5+ years of experience in social media strategy • Experience building and executing content calendars for Reels, Shorts, Stories, and Posts • Experience with Instagram, YouTube Shorts, LinkedIn, and similar platforms • Ability to coordinate UGC and brand-story shoots • Ability to plan, schedule, obtain approvals for, and execute shoot days • Editing skills or ability to coordinate with editors for quick turnarounds and trend-led formats • Ability to identify and work with campus influencers and storytellers • Ability to activate communities through offline meetups, content tasks, and mini-campaigns • Ability to track social media performance and provide data-driven recommendations • Ability to prepare monthly reports with insights and next steps

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