Marketing Manager

April 2

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inPowered.ai

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inPowered’s AI platform enables brands to maximize their content marketing ROI.

earned media • word of mouth advertising • digital advertising • internet marketing • technology marketing

51 - 200

💰 Seed Round on 2014-02

Description

• Execute marketing strategies to create awareness, generate leads, and support the company's growth objectives. • Execute marketing initiatives, working collaboratively with cross-functional teams to implement data-driven campaigns that fuel sales pipeline and enhance market presence. • Manage demand generation and lead generation programs leveraging inbound and outbound marketing tactics, including email marketing, content marketing, and digital advertising. • Support marketing content creation by collaborating with the team to create compelling marketing collateral to engage target audiences. • Oversee social media accounts, develop a content calendar, and engage with the community to enhance brand visibility and engagement. • Manage PPC digital advertising campaigns, optimizing for performance and ROI.

Requirements

• Bachelor’s degree in Marketing or related field. • Proven experience as a Marketing Manager or in a similar role, preferably in the adtech industry. • Hands-on experience managing and executing paid campaigns - specifically LinkedIn & Google. • Strong knowledge of demand generation tactics, including email marketing, content marketing, SEO, SEM, and digital advertising. • Proficiency in marketing automation tools and CRM systems. • Data-driven mindset with the ability to analyze data and derive actionable insights. • Excellent project management and organizational skills. • Strong written and verbal communication skills. • Team player with a collaborative and results-oriented approach.

Benefits

• Unlimited time off • Benefits paid 100% by inPowered • 401K offered • Gym, home internet, cell phone reimbursements