Senior Account Executive – Assessment

🕒 May 8

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Logo of Instructure

Instructure

1001 - 5000 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 Private Equity Round - Instructure on 2024-07

Education • SaaS • B2B

Instructure is an education-technology company that builds cloud-based learning and assessment platforms, best known for Canvas LMS. It provides an integrated ecosystem of SaaS products and services — including learning management, standards-aligned assessment (Mastery), credentialing and records (Parchment), analytics, and tools for K–12, higher education, and business/government training. Instructure focuses on student success, partner integrations, and scalable solutions for institutions and organizations to deliver, assess, and credential learning.

📋 Description

• Develop and execute strategic sales plans to achieve and exceed assigned sales quotas. • Identify and prospect new business opportunities within the assigned territory or market segment. • Build and maintain strong relationships with key stakeholders, including decision-makers, influencers, and technical contacts. • Conduct thorough needs assessments to understand client challenges and present tailored solutions that demonstrate the value of Instructure's products (e.g., Canvas LMS, MasteryConnect). • Deliver compelling presentations and product demonstrations, both virtually and in-person, to diverse audiences. • Manage a robust sales pipeline, accurately forecasting sales opportunities and maintaining up-to-date records in the CRM system. • Negotiate contracts, pricing, and terms to ensure mutually beneficial agreements. • Collaborate cross-functionally with internal teams, including sales engineering, product, marketing, and customer success, to ensure a seamless client experience. • Stay informed about industry trends, competitive landscape, and Instructure product updates to effectively position our solutions. • Act as a trusted advisor to clients, providing ongoing support and identifying opportunities for expansion.

🎯 Requirements

• Bachelor's degree in Business, Marketing, or a related field. • 3+ years of successful experience in B2B SaaS sales, preferably within the education technology sector. • Proven track record of consistently meeting or exceeding sales targets. • Strong understanding of the K-12 or Higher Education market is a plus. • Excellent communication, presentation, and interpersonal skills. • Ability to articulate complex technical concepts in an understandable way. • Demonstrated ability to manage a full sales cycle, from prospecting to close. • Proficiency with CRM software (e.g., Salesforce) and sales productivity tools. • Self-motivated, results-oriented, and able to work independently as well as part of a team. • Strong negotiation and closing skills. • Ability to travel as required to meet with clients and attend industry events.

🏖️ Benefits

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection

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