Director Of Growth

July 12, 2023

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Intelligent Self-Service for Banks and Credit Unions.

NLP • AI • ML • Chatbots • Artificial Intelligence

51 - 200

Description

• Own overall strategy and execution of our demand generation programs to drive inbound leads across multiple channels. • Manage all digital channels for lead acquisition and focus on SEO, SEM, paid social, display, retargeting, partnerships and events, direct mail, and referrals. • Partner with sales, product, and marketing to create engaging content to drive top-of-the-funnel leads. • Creatively develop and execute a multi-touch integrated demand generation strategy that targets and reaches the right prospects. • Demand outstanding customer support from product marketing to ensure your team gets the compelling and relevant content needed. • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. • Oversee the marketing technology infrastructure and technology roadmap. • Analyze data to prove ROI and manage dashboards/reports to track campaign success.

Requirements

• Minimum 6+ years of experience running demand generation programs for B2B SaaS business focused on the US Market • 8+ years of experience in B2B Demand Generation • Hands-on experience in working across the stack of tools impacting lead generation, drip, referral, onboarding, social listening, lead scoring, re-marketing, customer intent. • Proven ability to execute day-to-day without the need for consultants and contractors. • Highly motivated individual who is readily adaptable to changing market and organisational requirements in a startup. • Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience. • Hands-on expertise in the tools and systems used in marketing operations and demand gen like Marketo, Eloqua, Pardot, or Hubspot • Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach • Excellent written and verbal communication skills • Preferably worked in a startup of <200 employees

Benefits

• Remote First Policy • Medical/Dental/Vision Insurance • PTO & Holidays • Life Insurance