Performance Marketing Manager – Search

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Kaufland e-commerce

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🛍️ eCommerce

🏪 Marketplace

🤝 B2B

eCommerce • Marketplace • B2B

Kaufland e-commerce is the technology arm and employer brand powering Kaufland’s international online marketplaces. It builds and operates the Kaufland online marketplaces and Kaufland Global Marketplace (KGM) — a B2B all‑in‑one seller solution — and develops related digital products (for example the Kaufland app and Kaufland Card). As an independent tech company collaborating with Kaufland retail, KEC focuses on marketplace platform, product and engineering teams and employs 800+ people across multiple German locations and remote to serve millions of customers and thousands of merchants across Europe.

📋 Description

• Manage and optimize text-ad campaigns across Google Ads and Microsoft Advertising • Plan, build, monitor, and optimize search campaign types • Refine bidding strategies and account structures within defined frameworks • Create KPI-based analyses and reports • Translate campaign insights into actionable recommendations • Monitor performance and steer campaigns toward defined goals • Identify relevant SEA trends, tools, and optimization opportunities • Develop processes for bidding strategies, automation, and campaign testing • Run structured A/B tests to validate approaches and identify performance gains • Own text-ad projects from concept through execution

🎯 Requirements

• Successfully completed university degree in Economics, Business Administration, Marketing, or a related field • At least 3 years of professional experience in SEA/PPC • Experience ideally including large keyword sets and performance-driven campaign management • Confident use of Google Ads, Google Analytics, and Microsoft Advertising • Initial experience with Google Ads Scripts or strong motivation to learn automation skills • Comfortable using generative AI tools such as ChatGPT or Claude for ad copy and campaign analysis • Strong communication and teamwork skills • Structured thinking and analytical skills • Fluent English at C1 level • German language skills are a plus

🏖️ Benefits

• Flexible choice between remote work within Germany or working from company locations • Urban Sports Club and RSG Group fitness studio deals • Mental well-being offerings, including Instahelp online psychological counseling • 30 days of vacation per year • Sabbatical opportunity after being part of the team for a certain period • Option to purchase Pluxee restaurant vouchers with tax-advantaged meal allowances • Subsidized Deutschlandticket train season ticket • Monthly Kaufland.de employee coupon • Free choice of operating system: macOS, Windows, or Ubuntu Linux • Online language learning programs • Diverse in-house training • Automated 360-degree feedback • Costs covered for relevant conferences, training opportunities, and approved team workshops • Digital onboarding journey • Buddy program • Regular team and company events, all-hands meetings, and “Power Mornings”