Paid Media Specialist

🔥 17 hours ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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KTO Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📣 Marketing

💼 Consulting

📦 Logistics

Marketing • Consulting • Logistics

KTO Group is an iGaming collective dedicated to creating localized and authentic gaming experiences for its customers. With a strong presence in Brazil and a global network, KTO Group offers innovative solutions through its unique brands while emphasizing research and digital marketing excellence. The company has demonstrated measurable success with over 1. 4 million active users and 5 billion bets placed.

📋 Description

• Set up, manage, and optimize Google Ads campaigns (Search, PMax, Demand Gen, App, YouTube) and Apple Search Ads to meet performance goals • Conduct keyword and competitor research to improve targeting, relevance, and positioning • Create and test ad copy, creative, and landing pages, coordinating A/B tests to improve conversion rates • Analyze performance (CPA, CTR, CVR, ROAS), identifying trends and optimization opportunities across keywords, audiences, and placements • Manage budget pacing, spend tracking, and quality assurance across platforms • Build and maintain reporting dashboards, translating data into insights and recommendations for stakeholders • Collaborate cross-functionally and ensure campaigns comply with brand, Responsible Gaming, and regulatory standards • Support the planning, execution, and optimization of paid media campaigns within KTO's regulated iGaming environment

🎯 Requirements

• Hands-on experience with Google Ads: campaign structure, keyword research, text ads, bidding strategies, and Search / PMax / Demand Gen / App / YouTube campaigns • Proficiency in Google Ads and BI reporting, including building reports, pivot tables, and VLOOKUP in Excel or Google Sheets • Solid understanding of key acquisition metrics: CPA, CTR, CVR, ROAS, and budget pacing • Strong problem-solving and communication skills • Ability to manage multiple stakeholders and collaborate across departments • Detail-oriented, with a focus on campaign performance and continuous improvement • Ability to stay organized and manage multiple campaigns, priorities, and deadlines in a fast-paced environment • Eagerness to learn, test, and develop expertise in performance marketing

🏖️ Benefits

• Inclusive environment where everyone feels valued and empowered • Work on projects that make a real impact in communities