Senior Lead, Marketing Performance Analytics, Revenue Operations

🕒 2 days ago

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Kyndryl

10,000+ employees

Founded 2021

🏢 Enterprise

🔒 Cybersecurity

☁️ SaaS

Enterprise • Cybersecurity • SaaS

Kyndryl is a leading IT infrastructure services provider, serving thousands of enterprise customers worldwide. The company specializes in designing, building, managing, and modernizing complex, mission-critical information systems. Kyndryl offers a range of services including IT consulting, cloud services, cybersecurity, data and AI solutions, and digital workplace transformation. With a strong focus on innovation, partnerships, and co-creation, Kyndryl helps businesses tackle IT complexity and drive operational excellence. The company operates across various industries such as automotive, healthcare, banking, and more, providing expertise and solutions to address industry-specific challenges. Kyndryl's global network and strategic alliances empower enterprises to adapt to the evolving technology landscape, ensuring their essential systems are reliable and efficient.

📋 Description

• Drive insight generation across our B2B marketing organization • Evaluate business growth through marketing channels • Analyze performance across channels, audiences, and the marketing funnel • Identify areas for marketing investment, optimization, or spend shift • Provide regular insights to channel owners for improved efficiency and ROI • Oversee a team of 1-3 analysts and senior analysts • Collaborate with marketing teams for dashboards, automation, and data-driven decision-making • Partner with operations and engineering teams to improve data flows and quality • Lead analytics projects from start to finish, including attribution systems and segmentation models • Present findings and recommendations to marketing leadership and senior stakeholders

🎯 Requirements

• Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio • 5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics • Proficiency in SQL and Power BI • Experience with CRM, Marketing, and Sales Platforms (Marketo, CJA, Atlas, etc.) • Strong understanding of multi-touch attribution, marketing, B2B funnels, and revenue dynamics • Ability to manage and mentor analytical talent • Excellent communication and data storytelling skills

🏖️ Benefits

• Medical and dental coverage • Disability benefits • Retirement benefits • Paid leave • Paid time off • Discretionary annual bonus program • Employee learning programs

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