Regional Sales Manager – Custom Capital Equipment

🕒 March 18

🐊 Florida, Kansas, +1 more states – Remote

🐊 Florida – Remote 🌪️ Kansas – Remote 🤠 Texas – Remote

💵 $150k - $210k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🤑 Sales

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LACO Technologies

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51 - 200 employees

LACO Technologies is a leading manufacturer of custom vacuum and leak testing systems and solutions. Driven by innovation, service and quality, our goal is to provide our customers with the experience they want.

📋 Description

• Own the entire regional sales pipeline, from marketing-qualified lead to booked revenue. • Maintain accurate, timely, and complete opportunity data in the CRM (HubSpot preferred) • Funnel all customer communications, notes, meetings, and deal activity through the CRM. • Provide regular pipeline forecasts, deal strategy updates, and territory reports to sales leadership. • Manage opportunities with a disciplined, stage-based sales process. • Maintain a consistent cadence of customer visits (current customers and prospects) • Travel 50%+ of the time within assigned territory to: Build and deepen customer relationships. • Conduct on-site discovery and system reviews. • Identify upsell, expansion, and new project opportunities. • Develop and execute a territory growth plan aligned with company objectives. • Follow up on inbound marketing leads and trade show leads in a timely, professional manner. • Quality leads based on technical fit, urgency, budget, and decision process. • Collaborate with Product and Sales Engineers on: Technical scoping, System configuration, Performance requirements. • Present and defend proposals that clearly articulate value, ROI, and total cost of ownership. • Lead pricing discussions and large contract negotiations, including commercial terms, scope, and delivery considerations. • Close business while protecting margin and long-term customer value. • Partner closely with: Sales Engineering Business Development Managers Inside Sales Service and Support.

🎯 Requirements

• 7+ years of B2B sales experience in capital equipment, automation, test & measurement, or engineered systems. • Proven experience, owning a full sales pipeline and forecast. • Demonstrated success using a CRM as the system of record (HubSpot strongly preferred) • Experience managing: Long sales cycles (6–18+ months) • High-value deals ($100k–$1M+) • Complex commercial and contractual negotiations. • Prior experience working alongside sales engineers or application engineers. • Experience with vacuum and/or leak detection equipment industry is a plus.

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Short term disability • Life insurance • 401K with match • Paid holidays • Paid time off • Continuing education opportunities including tuition reimbursement program • Periodic company parties • Lunches