Trade Marketing Analyst

🕒 3 days ago

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La Moda

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

👗 Fashion

🛒 Retail

Fashion • Retail • Sustainability

La Moda is a prominent Brazilian fashion group based in Santa Catarina that creates and develops premium fashion brands with a strong emotional connection to customers. Known for its successful in-house brands such as Lança Perfume, LP EASY, and My Favorite, the group achieved impressive yearly sales exceeding R$ 1. 2 billion in 2024. La Moda is committed to sustainability, emphasizing ethical practices, environmental responsibility, and fostering genuine relationships with clients and suppliers. Helmed by the Olivo family, the company embodies a culture of innovation and strong values, passed down through generations.

📋 Description

• Develop the monthly social media calendar (store Instagram accounts) • Align content strategy with institutional campaigns, product launches and promotions • Produce briefs for the Marketing team focusing on visual assets, videos and interactive content • Write captions and creative, strategic copy for social media • Schedule and publish content using scheduling tools (Postgran) • Monitor interactions (comments, direct messages and mentions) • Track and analyze key performance indicators (KPIs) such as reach, engagement, follower growth, clicks, and conversions • Prepare monthly performance reports with insights and recommendations for improvement • Monitor campaign budget and ensure optimal performance for sponsored campaigns, in alignment with the Media team • Support the identification and outreach to digital influencers for partnerships and brand activations • Create briefs for local influencers • Engage and strengthen the follower community, encouraging interaction and loyalty • Propose and create creative approaches and content formats • Create content for stores' WhatsApp • Provide coverage for events, product launches and conventions • Maintain relationships with shopping centers, sending communication materials and campaign assets • Present analyses and results to managers • Create briefs and oversee projects with digital sales representatives

🎯 Requirements

• Bachelor's degree completed or in progress in Marketing, Business Administration, Advertising, or related fields • Experience in Trade within the apparel segment is a plus • Willingness to travel • Position also open to candidates with disabilities

🏖️ Benefits

• All our positions are also open to candidates with disabilities • A work environment that challenges, develops, and values employees • Opportunities for professional development • An increasingly diverse, accessible, and future-focused environment