Trade Marketing Analyst

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La Moda

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

👗 Fashion

🛒 Retail

Fashion • Retail • Sustainability

La Moda is a prominent Brazilian fashion group based in Santa Catarina that creates and develops premium fashion brands with a strong emotional connection to customers. Known for its successful in-house brands such as Lança Perfume, LP EASY, and My Favorite, the group achieved impressive yearly sales exceeding R$ 1. 2 billion in 2024. La Moda is committed to sustainability, emphasizing ethical practices, environmental responsibility, and fostering genuine relationships with clients and suppliers. Helmed by the Olivo family, the company embodies a culture of innovation and strong values, passed down through generations.

📋 Description

• Develop the monthly social media calendar (store Instagram); • Align content strategy with institutional campaigns, product launches and promotions; • Produce briefs for the marketing team focused on creating visual assets, videos and interactive content; • Write creative and strategic captions and copy for social media; • Schedule and publish content using scheduling tools (Postgran); • Monitor interactions (comments, messages and mentions); • Track and analyze key performance indicators (KPIs) such as reach, engagement, follower growth, clicks and conversions; • Prepare monthly performance reports with insights and recommendations for improvement; • Monitor budget and ensure optimal performance for paid campaigns (aligned with the Media team); • Support identification and outreach to digital influencers for partnerships and brand activations; • Create briefs for local influencers; • Engage and strengthen the follower community, encouraging interaction and loyalty; • Propose and create creative approaches and content formats; • Create content for the stores' WhatsStore (WhatsApp storefront); • Event coverage – product launches and conventions; • Manage relationships with shopping centers/malls – distribution of communication materials and campaigns; • Present analyses and results to managers; • Create briefs and oversee projects for digital sales representatives.

🎯 Requirements

• Bachelor's degree completed or in progress in Marketing, Business Administration, Advertising or related fields; • Experience in trade/retail within the apparel sector is a plus; • Availability to travel.

🏖️ Benefits

• All our vacancies are also open to candidates with disabilities.