Head of Customer Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $145k - $235k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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LaunchDarkly

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

☁️ SaaS

🏢 Enterprise

💰 $200M Series D on 2021-08

SaaS • Enterprise

LaunchDarkly is a software company offering a platform for feature management and experimentation. Its solutions allow developers to control software releases through feature flags, enabling safeguarded and progressive rollouts. The platform integrates with various developer tools and supports multiple programming languages to streamline deployment and improve the developer experience. LaunchDarkly's solutions cater to industries including financial services, healthcare, high tech, retail, and government, among others, providing a robust infrastructure that aids in delivering customized and targeted user experiences.

📋 Description

• Lead our customer storytelling program. Build a steady pipeline of customers who are excited to share stories about how they are solving their biggest business challenges, how they are evolving in the AI-era, and how they use LaunchDarkly being part of their AI SDLC. • Establish an executive advisory board that builds trust, feedback loops, and advocacy from decision makers at our most important customers. • Source and interview customers (in-person and on camera) to produce customer case studies in the form of written case studies, videos, and quotes. • Source and manage customers who speak live alongside LaunchDarkly at both buyer and internal events. • Oversee all peer review programs (G2, Peerspot, Gartner Peer Insights, and TrustRadius) to ensure LaunchDarkly maintains leader status on all platforms. • Design, deliver, and continuously optimize advocacy programs and incentive strategies that attract customers to participate, drawing on data-driven insights and automation to identify new opportunities. • Work closely with executives and customer-facing teams to help source, engage, and nurture relationships with customer advocates. • Collaborate with the lifecycle marketing team to manage customer onboarding and adoption nurture activities. • Build scalable feedback loops that capture customer insights and influence messaging, positioning, and GTM strategy.

🎯 Requirements

• Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience. • 7+ years of customer advocacy experience including managing a team of individual contributors. • Experience working directly with a developer / software engineering audience. • Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs. • Demonstrated ability building strong one-to-one relationships and facilitating GTM and executive team relationships with customers. • Experience using customer advocacy tools such as Champion and UserEvidence. • Strong analytical and data-driven mindset, with experience using CRM and customer lifecycle tools such as Salesforce and Gainsight. • Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences. • Experience working with global, remote teams and collaborating with cross-functional stakeholders.

🏖️ Benefits

• Restricted Stock Units (RSUs) • Health insurance • Vision insurance • Dental insurance • Mental health benefits