Head of Marketing

🔥 0 minutes ago

🌐 Philippines, Taiwan, +1 more countries – Remote

🇵🇭 Philippines – Remote 🇹🇼 Taiwan – Remote 🇨🇳 China – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Law Offices of Sabrina Li, P.C.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

💼 Consulting

⚖️ Legal

🤝 B2B

Consulting • Legal • B2B

Law Offices of Sabrina Li, P. C. is a boutique immigration law firm providing personalized legal services across all aspects of U. S. immigration law. With over 50 years of combined experience and offices in Los Angeles, Santa Ana, and Dallas, the firm represents individuals, families, small businesses, multinational companies, and academic organizations in matters such as family- and employment-based immigration, investor visas, naturalization, humanitarian relief, removal defense, appeals, and federal litigation. The firm emphasizes individualized attention, tech-enabled case management, and a strong track record of client success.

📋 Description

• Set direction, manage people, and ensure consistent execution across all marketing channels • Oversee the firm's website, digital campaigns, content systems, and brand presence • Guide the marketing team in converting complex immigration law concepts into clear, client-centered messaging • Supervise and mentor a marketing team of three, with potential growth to four team members • Assign priorities, review work for quality, compliance, and effectiveness, and ensure deadlines and KPIs are met • Lead website strategy, including structure, UX, landing pages, and conversion optimization • Oversee content creation across video, social media, email, and web platforms • Manage and optimize paid marketing efforts, including Google Ads and landing pages • Direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking • Analyze marketing data, monitor KPIs, identify inefficiencies, and present recommendations to firm leadership • Implement systems, workflows, and tools such as Monday.com and AI-assisted workflows • Align marketing strategy with business objectives, intake capacity, and growth plans

🎯 Requirements

• 5+ years of progressive marketing experience • Experience leading and managing a marketing team or function in a U.S.-based company • Strong expertise in SEO, GEO, content strategy, social media, email campaigns, and analytics • Proficiency with Webflow is required • Ability to develop marketing strategy and execute end-to-end campaigns • Experience managing budgets, timelines, priorities, and team performance • Strong written and verbal communication skills • Experience using marketing metrics and KPIs to guide decisions • Ability to work independently in a remote, high-accountability environment • Law firm marketing or regulated professional services experience is a strong plus • Bachelor's degree in Marketing, Communications, or a related field preferred; advanced certifications are a plus • Mandarin Chinese and/or Spanish proficiency is a plus but not required • Full-time availability with four hours overlapping U.S. business hours (PST/PDT) • Resume/CV, portfolio or campaign examples, and practical assessment required for application

🏖️ Benefits

• Competitive monthly rate based on experience, leadership level, and scope of responsibility • Remote independent contractor arrangement • Flexible schedule with a focus on outcomes and deliverables • Opportunity to build, scale, and lead the firm's marketing function, expand the team, and influence firm-wide strategy • Performance-based bonuses tied to KPIs, lead quality, and departmental success