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Leadeffect GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2017

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

Leadeffect GmbH is a specialized marketing partner based in Hamburg that focuses on B2B companies with complex IT and software solutions. They offer a range of services including B2B SEO, SEA, LinkedIn marketing, and web design, aimed at helping businesses effectively communicate their complex offerings to their target audience. With a hands-on approach, Leadeffect ensures measurable results and helps clients scale their solutions by optimizing online marketing strategies tailored for the B2B sector.

📋 Description

• Develop channel-level strategy for clients • Plan, manage and optimize Google Ads and LinkedIn campaigns • Define campaign goals and KPIs • Conduct keyword research and audience targeting • Develop campaign structures, ad formats and ad copy • Set bidding strategies and design lead nurturing sequences • Plan and control budget allocation • Perform monitoring, optimization and reporting • Implement conversion tracking using Google Tag Manager and Google Analytics • Develop tracking concepts for websites • Create analytics reports • Conceptually optimize user funnels and conversions • Analyze user behavior on websites • Optimize landing pages and websites for conversion • Create landing page drafts using tools like Relume • Further develop channels and identify new trends and opportunities • Collaborate with the Project Manager • Prepare reports, analyses and documentation • Occasionally provide customer support and participate in client meetings

🎯 Requirements

• At least 2 years of experience in online marketing • Proficiency with digital tools and platforms • Proactive, analytical mindset and solution-oriented thinking • Willingness to learn and quick grasp of new concepts • Open, outgoing and strong communication skills • Reliable and detail-oriented working style • High IT affinity • German ideally at C1 level; if at B2 level, language course will be paid for if you show willingness to learn • English at business level • Nice-to-have: experience in B2B marketing, ideally in the IT sector • Nice-to-have: Google Ads experience and solid skills in keyword research and campaign optimization • Nice-to-have: experience in LinkedIn lead generation • Nice-to-have: experience with email copywriting, Apollo or similar tools • Not all criteria must be met; training by the employer is possible • Willingness to communicate in the CET (Berlin) time zone, maximum +/- 2 hours

🏖️ Benefits

• Option to work as a permanent employee or on a freelance basis • 100% remote • Access to our in-house training platform for B2B marketing for continuous professional development and to expand your marketing expertise • If German at B2 level: coverage of language course costs with willingness to learn • Collaborative partnership with support from a Project Manager