Account Based Marketing Associate (US Remote)

April 5

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LeanTaaS

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Better Healthcare Through Math

lower wait times • nurse & patient satisfaction • predictive modeling • data science • patient access

201 - 500

💰 $130M Series D on 2020-12

Description

• Utilize deep knowledge of the healthcare industry to develop targeted ABM strategies tailored to specific healthcare institutions and stakeholders • Research and Synthesis - conduct thorough research to gather insights on target accounts, industry trends, competitive landscapes, and key decision-makers; synthesize complex information into actionable insights to inform marketing and sales strategies • Work closely with cross-functional teams including sales, product, and marketing to develop and execute integrated ABM campaigns aligned with business objectives • Ambiguous Project Management - thrive in a fast-paced environment and effectively manage ambiguous projects with competing priorities; demonstrate adaptability and problem-solving skills to navigate challenges • Take ownership of ABM initiatives from conception to execution; proactively identify opportunities for improvement and drive innovative solutions • Content Development - assist in the creation of personalized marketing collateral, including case studies, whitepapers, webinars, and presentations tailored to target accounts • Performance Analysis - track and analyze the effectiveness of ABM campaigns, leveraging data-driven insights to optimize future initiatives and drive pipeline • Stay abreast of industry best practices, emerging trends, current market dynamics and new technologies in healthcare and marketing

Requirements

• Either a Bachelor’s degree and 3 years of experience in a healthcare-related field, or a graduate-level degree (MHA, MPH, or similar) with a specialization in healthcare administration, public health, or data-related fields. Equivalent years of related experience will also be considered • Strong understanding of the healthcare industry, including key stakeholders, market dynamics, and regulatory landscape • Excellent research and analytical skills, with the ability to synthesize complex information into actionable marketing strategy and tactics • Exceptional written and verbal communication skills, as well as presentation skills, with the ability to convey technical concepts to diverse audiences • Demonstrated ability to collaborate effectively in a team environment and build strong cross-functional relationships • Self-motivation with a proactive and results-driven mindset • Team player attitude where no task is too small to be executed well

Benefits

• Competitive compensation package that includes base salary, annual bonus, and stock options • 401(k) Match • Comprehensive healthcare benefits • Generous Paid Time Off and Parental Leave • Monthly reimbursement for Skill Building • Monthly reimbursement for Wellness, Transportation, and/or Home Office • Education Reimbursement for select courses/programs