Vice President of Ad Sales

May 3

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Life360

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The #1 family safety app 📱

Family Networking • Location Based Services • Mobile • Connected Home • Connected Car

201 - 500

💰 Post-IPO Equity on 2022-11

Description

• At Life360, we are poised for significant growth and are establishing a new advertising revenue channel that aligns with our core mission of bettering everyday family life. As the Vice President of Advertising Sales, you will play a pivotal role in this venture, guiding our entry into the advertising market and positioning us as a serious player in the industry. You will be joining us at a critical time where your contributions will have an immediate impact on our growth trajectory and long-term market positioning. • Reporting directly to the GM of Growth, you will spearhead our foray into the advertising market, driving a market entry that captures immediate market share and sets the stage for sustained growth. Early key initiatives will include enhancing our advertising capabilities to attract premium family-oriented advertisers and helping to establish collaborative relationships with top-tier brands and associated agencies. • This role presents a unique challenge for an entrepreneurial leader with a proven track record in revenue generation to build a significant business from the ground up. Utilizing our unique insights into family dynamics, you will develop and market advertising solutions that are impactful and resonate deeply with our user base. • Your leadership will be crucial in establishing a team capable of innovating in advertising monetization, specifically in the mobile and programmatic advertising sectors, where our strong brand and consumer insights offer a competitive edge. This role involves more than leading a business unit; it's about leveraging advertising to meaningfully enrich the lives of families around the world, integrating thoughtful and relevant advertising with our established services.

Requirements

• Minimum of 15 years in advertising sales leadership, with a proven ability to build and scale successful advertising and partnerships organizations. At least 5 years at the executive level. • Experience in successfully launching and scaling advertising divisions from inception to significant market presence. • Demonstrated leadership in media and advertising sales, with a strong record of exceeding sales targets through innovative approaches and team leadership. • Up-to-date with the latest trends and technologies in the advertising industry, particularly those affecting sales strategies and marketer expectations in mobile and programmatic sectors. • Deep connections within the brand and ad agency ecosystem, with the ability to navigate and forge commercial relationships with advertisers trusted by, and serving, families. • Proficiency in using data analytics to drive strategy and make informed decisions that lead to successful outcomes. • Strong understanding of business metrics, the ability to forecast sales trends, and manage sales budgets effectively. • Exceptional communication, negotiation, and presentation skills. Demonstrated ability to lead and inspire a team, focusing on achieving significant operational milestones and revenue goals with an emphasis on efficiency. • While a Bachelor’s degree is required, an advanced degree in Business Administration, Marketing, or a related field is preferred.

Benefits

• Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being • Flexible PTO, 13 company wide days off throughout the year • Winter and Summer Week-long Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products