Senior Marketing Specialist – Retention, Loyalty & Growth

🔥 12 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🔄 Customer Retention Specialist

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Löwenanteil GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏥 Healthcare

🏨 Hospitality

🍽️ Food & Beverage

💰 Seed Round on 2022-08

Healthcare • Hospitality • Food & Beverage

Löwenanteil GmbH is a company that specializes in providing nutritious and convenient ready-to-eat meals, designed specifically for health-conscious individuals and athletes. Their product offerings include a variety of organic dishes that are high in protein, easy to prepare, and delivered directly to customers' homes. With a focus on helping people achieve their fitness goals through balanced nutrition, Löwenanteil aims to make healthy eating accessible and enjoyable for everyone.

📋 Description

• Own the CRM and retention strategy end to end • Develop a clear CRM roadmap and independently prioritize the biggest opportunities to improve repeat purchase rate, retention, and Customer Lifetime Value • Develop the campaign and communications strategy in Klaviyo • Manage data-driven, segmented newsletters aligned with customer and business objectives • Further develop customer lifecycle communications, from welcome and post-purchase messaging through cross-selling, upselling, replenishment, subscriptions, and win-back campaigns • Build scalable automations • Expand WhatsApp marketing, select suitable tools, and develop new CRM channels • Further develop the subscription model in collaboration with relevant stakeholders • Own the improvement of subscription conversion, subscription duration, and retention from a CRM perspective • Develop data-driven hypotheses, prioritize experiments, and scale successful mechanisms • Ensure clean, consistent data across the store, CRM, and messaging tools • Manage performance using KPIs such as repeat purchase rate, churn, CLV, and revenue per recipient

🎯 Requirements

• Several years of professional experience—ideally 5+ years—in CRM or retention marketing within e-commerce/D2C, preferably in the food or FMCG sector • Understanding of how email, WhatsApp, subscriptions, and other CRM channels work together across the customer journey • Ability to independently assess and further develop the required tech stack • Deep expertise in Klaviyo • Solid experience with Shopify, including events and data structures • Demonstrated success in measurably increasing revenue, retention, and flow performance through CRM • Ability to develop a CRM roadmap, build segments in Klaviyo, set up flows, configure tests, and analyze results • Excellent written and spoken German • An interest in nutrition, fitness trends, and the broader market is a plus, but not required

🏖️ Benefits

• The opportunity to independently shape a central business area and actively contribute to the growth of a dynamic startup • An ambitious Löwenanteil team with a clear mission and a strong product • Flexible working arrangements and flat hierarchies with a high degree of decision-making autonomy • Personal and professional development opportunities • Flexible remote work, with a modern coworking space in Oldenburg available for on-site visits and meetings • Delicious food • A generous employee discount on our products