Marketing Executive (US, Remote position)

March 19

Love, Bonito

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Discover, Embrace, Bloom #ComeIntoYourOwn

Fashion • eCommerce • Retail • Women Clothing • Tech

201 - 500

Description

• You will be responsible for supporting the overall brand marketing strategy across omni channel touch points for North America. Reporting into the Brand Marketing Lead of LB US and working very closely with Brand HQ Team, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase in your markets. • Support Marketing Initiatives: - Contribute to US brand strategy by supporting the localization and implementation of Global campaigns and unique local key brand moments - Stay current on trends, social issues, and consumer trends and identify creative proactive campaigns and initiatives - Quarterly and monthly planning support, making decks for internal stakeholders & external partners etc. - Maintain our internal Brand Awareness Marketing Dashboard, expense tracker, and other internal reports • Ambassador Program: - Grow and manage the relationships within our brand ambassador program - Own day-to-day communications with influencers, facilitating seeding, monitoring and tracking postings, and analyzing performance - Work with our HQ team to coordinate monthly seeding, execute global initiatives and coordinate collab postings • Social media management & UGC: - Work with the Social & Community Manager to execute the creation and scheduling of owned social content - Coordinate communications with UGC partners and facilitate product shipments and returns • Community & Partnerships: - Create decks to help pitch Love, Bonito to complementary US brands for potential partnerships and onboard partners on our Loyalty program - Support recruitment, onboarding and product seedings with tastemakers - Remotely assist in the preparation and implementation of virtual and in-person community initiatives • Public Relations: - Be the first eyes to proof-read and assist in the localization copy for diverse marketing distributions (press releases, website material, EDM, social media etc.) and press kits. - Facilitate the exchange of assets like media alerts and lookbooks to our agency on a monthly basis - Work closely with the Brand Marketing Lead on activation and campaign preparation and logistics that can be done remotely • EDM & Loyalty Program: - Facilitate the process of eDM content localization for review and build - Support strategy roll-out for our loyalty program, LBCommunity+, to drive brand awareness, traffic, new customer acquisition and customer retention

Requirements

• 4+ years of relevant work experience preferably in an e-commerce / digital company • Solid hands-on experience in campaign planning and execution • Experienced in Influencer & PR management • Excellent communication skills and copywriting skills • Bonus: Analytical and proficient in Excel and familiar with marketing tools (e.g. Google Analytics)

Benefits

• Flexible Work Arrangement • Staff Wellness • Learning and Career Development • #TeamLB perks