Marketing Manager

🔥 12 hours ago

🇩🇪 Germany – Remote

💵 €2k - €4k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lumiform

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🏗️ Construction

📦 Logistics

🏭 Manufacturing

💰 Series A on 2022-05

Construction • Logistics • Manufacturing

Lumiform is a company that provides a platform for instant form digitization, workflow automation, and insights to enhance safety, quality, and operational efficiency. They offer a wide range of free, expert-approved templates and cater to various sectors including manufacturing, construction, and transport. Lumiform aims to improve frontline team efficiency and compliance with high security and scalability standards.

📋 Description

• Conduct an extensive AEO and content audit • Perform technical site audits covering infrastructure, loading times, crawlability, indexation, canonicalization, and site structure for answer engines • Review content for cannibalization and duplicate content and systematically eliminate it • Define must-win AEO phrases and high-intent questions • Measure and report LLM visibility using tools such as Peec ai • Track Lumiform’s appearance in ChatGPT, Claude, Perplexity, and other answer engines • Enrich and expand existing use case pages with authoritative content depth • Add content formats and sub-use-case structures and optimize for quality and depth • Prepare alternative and comparison pages for major competitors • Audit and remove topic guides and listicles that do not drive visibility or fall outside the ICP and positioning • Create new listicle and comparison pages from ideal use cases • Prepare content briefs for writers, including answer-engine structure, questions, semantic patterns, and required depth • Design and build benchmark reports demonstrating category leadership in inspection and audit software • Identify research angles, design studies, research user and organization data, anonymize and aggregate findings, and publish reports • Create videos for must-win questions and implement them on pages for answer-engine discovery • Monitor PPC performance across Google Ads, Microsoft Ads, and other paid channels such as ChatGPT Ads • Track ROI, conversion rates, and quality scores • Work with the PPC freelancer on campaign optimization, bid management, and audience targeting • Ideally take over PPC management completely and eliminate dependency on external freelance support • Work directly with the founders and execute strategy hands-on alongside two content writers

🎯 Requirements

• 5+ years of marketing experience • At least 1–2 years managing people • Deep hands-on expertise in AEO and AI-powered search optimization • Experience running content strategies specifically for LLMs and structuring content to get cited by answer engines • Experience with prompt-driven discovery or building content that wins in ChatGPT and similar systems • Understanding of how to write for AI consumption • Strong fundamentals in how answer engines work, including how LLMs evaluate and cite sources • Understanding of what makes content rankable in answer engines and how positioning and authority factor into recommendations • Proficiency with Google Search Console, Screaming Frog, Ahrefs, Keyword com, and Peec ai • Analytical and systematic thinking • Comfort with content operations and workflow • Ability to brief writers on answer engine strategy, provide feedback on depth and structure, and enforce quality standards • Top university degree or equivalent self-directed learning that proves it • Strongly preferred: experience managing writers or editorial teams • Strongly preferred: experience building benchmark reports or original research content • Strongly preferred: familiarity with WordPress as a headless CMS or similar flexible content management systems • Strongly preferred: B2B SaaS marketing experience, especially in vertical software or inspection and operations software • Strongly preferred: experience with PPC management and optimization

🏖️ Benefits

• Positive social impact through protecting frontline workers and customers from preventable harm • International team with flat hierarchies • Real decision-making autonomy • Opportunity to shape a major growth channel from scratch • Fully remote work • Choose where you get things done