Senior Manager, Consumer Marketing

🕒 March 3

🇺🇸 United States – Remote

💵 $134k - $184k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Lyra Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

⚕️ Healthcare Insurance

☁️ SaaS

👥 HR Tech

💰 $235M Series F on 2022-01

Healthcare Insurance • SaaS • HR Tech

Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.

📋 Description

• Lead and mentor the member marketing team, fostering a culture of high performance, experimentation, and empathy. • Develop and execute comprehensive paid and organic acquisition strategies to meet aggressive growth goals within the business line. • Direct the member lifecycle team to optimize onboarding, retention, and re-engagement campaigns, ensuring members find the right care at the right time. • Build and manage strategic relationships with external digital partners and platforms to expand Lyra’s reach and presence. • Partner closely with Product, Operations, Content, and Digital teams to ensure marketing efforts align with business objectives and the member experience. • Monitor and report on key performance indicators (KPIs), utilizing insights to refine channel mix, messaging, and budget allocation.

🎯 Requirements

• 8+ years of experience in consumer marketing, growth marketing, or demand generation, ideally within the healthcare, health-tech, or B2B2C space. • Proven Leadership: Minimum of 3 years of experience managing and developing marketing teams. • Acquisition Expert: Deep expertise in managing multi-channel campaigns across paid social, search, content marketing, and organic growth levers. • Strategic Thinker: Ability to translate complex business goals into actionable marketing roadmaps. • Analytical Rigor: Proficiency with monitoring marketing analytics and a strong ability to derive actionable insights from complex datasets. • Communication Skills: Exceptional writing and presentation skills, with the ability to influence stakeholders at all levels.

🏖️ Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra for Lyrians; coaching and therapy services • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid parental leave • 401K retirement benefits • Monthly tech allowance • Well-being perks and activities, surprise swag, free food, regular community celebrations… and more!