Talent Marketing Specialist, Consultant

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🔥 0 minutes ago

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Logo of Manpower

Manpower

10,000+ employees

Founded 1948

🤝 B2B

🎯 Recruiter

B2B • Recruitment • Workforce

Manpower is a global leader in the staffing industry, specializing in connecting job seekers with employment opportunities across various sectors, including transportation, logistics, engineering, and finance. They provide tailored support for employers looking to build sustainable workforces and offer valuable resources for job seekers, such as training programs, career guidance, and access to job openings. Manpower is dedicated to diversity and inclusion, helping underserved populations improve their skills and find meaningful work.

📋 Description

• Design and execute GTM-style campaigns across events and Indeed sourcing to drive candidate consideration and improve lead-to-hire conversion • Define strategies, audience targeting, flighting, manage paid media budget and bids for Indeed, and continuously test and optimize campaigns in a fast-paced environment • Lead end-to-end planning, execution, and optimization of virtual and in-person events – event production from design, set up/logistics, communications with cross functional partners, promotion, and post-event follow-up • Consolidate performance data from various sources to analyze campaign performance, optimizing strategies, and delivering clear recommendations • Run A/B testing strategies and data-driven insights to continuously refine messaging and creative to continuously improve campaign performance

🎯 Requirements

• 3+ years of relevant marketing experience launching and scaling digital campaigns • Marketing background is strictly required; this is not a standard recruiting position • Proven success leading and organizing cross-functional marketing efforts for external and internal events, digital webinars, or conferences • Experience with event/marketing automation platforms (Zoom Webinar/Eloqua) is required • Experience managing significant paid advertising budgets and optimizing ad spend through ongoing performance analysis • Strong storytelling and content skills for candidate and customer-facing • Proficiency with marketing platforms such as Google Analytics, Zoom Webinar, Eloqua, AJO, and paid ads managers • Detail-oriented, get-it-done individual who excels with minimal supervision and thrives without having all the information up front — proactive, creative problem solver who adapts when issues arise, brings new ideas to test, and is willing to roll up your sleeves • Sharp analytical and quantitative skills — develop strong recommendations based on performance insights and can act quickly on them • Bachelor's degree in Marketing, Business, or related field preferred.

🏖️ Benefits

• Medical • Dental • Life insurance • Disability for Staff and Consultants • 401K

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