Head of Growth

Job not on LinkedIn

🕒 March 18

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Logo of Margaux

Margaux

11 - 50 employees

Founded 2015

👗 Fashion

🛍️ eCommerce

🛒 Retail

💰 $3.7M Venture Round - Margaux on 2022-03

Fashion • eCommerce • Retail

Margaux is a direct-to-consumer women's footwear brand that designs shoes in New York and manufactures handmade styles in Spain. The company focuses on combining comfort and style with multiple widths, extended sizes, plush cushioning, and fit services; it sells a curated collection of flats, boots, sandals and bridal and resort styles primarily through its Shopify-powered e-commerce site, offering customer support, easy returns, and shipping policies.

📋 Description

• Own Margaux's end-to-end growth strategy through forecasting, pacing, and performance reporting — establishing clear KPI definitions, weekly business reviews, and action plans tied to revenue and contribution margin. • Lead end-to-end management of paid channels (Meta, Google, TikTok, Amazon, YouTube, Pinterest, Reddit, and emerging platforms), heavily leveraging AI. You know the algorithms inside-out and how to feed them winning data signals. • Design and run AI-driven systems that continuously generate creatives, optimize bids, and uncover arbitrage opportunities, removing manual grunt work from your day-to-day. • Own retention and lifecycle marketing end-to-end (email/SMS): strategy, segmentation, flow architecture, campaign calendar, and performance reporting: driving repeat rate, LTV, and payback alongside acquisition. • Own CRO in partnership with eCommerce. You understand that traffic is useless without conversion, and you will build, test, and iterate high-converting funnels informed by rigorous performance data. • Own the marketing tracking system and ensure pristine data attribution so every decision is based on contribution margin, not vanity metrics. • Utilize low-code tools and AI to automate reporting, bid management, and creative iteration across channels. • Establish a structured experimentation roadmap across creative, offers, audiences, and onsite journeys documenting learnings and scaling what works. • Own growth budget allocation and channel investment strategy across paid search, paid social, affiliates, and emerging channels. • Build cross-functional ways of working that reduce bottlenecks and improve speed-to-market with clear owners, timelines, and decision rights.

🎯 Requirements

• 8+ years of experience in growth or performance marketing with a proven record of driving profitable DTC growth • AI is genuinely part of how you work: you've built or implemented AI-driven systems for creative, bidding, reporting, or experimentation and can point to the results • Deep fluency across paid channels and full-funnel strategy: acquisition, CRO, and lifecycle/retention, not just one piece • Fluent in DTC performance measurement and modern analytics stacks (Shopify, GA4, attribution tools like Northbeam, ESPs like Klaviyo a bonus) with the ability to evaluate and improve tracking, reporting, and governance • Comfortable operating against contribution margin, payback periods, and inventory constraints — not just ROAS • Highly organized, detail-oriented, and comfortable managing complexity in a fast-moving environment • Clear communicator with the ability to translate data into strategic decisions for senior stakeholders • Entrepreneurial mindset with a willingness to be hands-on and operate as a true business owner • Experience in fashion, luxury, or consumer brands preferred • Passionate about Margaux's mission, aesthetic, and customer

🏖️ Benefits

• Unlimited Paid Time Off (PTO) policy so you can rest and recharge • Sick leave and paid parental leave • Health, dental, and vision insurance • 401(K) • Employee discount on all Margaux products • A close-knit, mission-driven team culture

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