Integrated Marketing Lead – Acute Care, Monitoring

🔥 20 minutes ago

🌐 South Africa, Malaysia – Remote

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⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Logo of Medtronic

Medtronic

10,000+ employees

Founded 1949

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

Healthcare • Manufacturing • Healthcare Insurance

Medtronic is a global leader in healthcare technology solutions, working to address the most complex and challenging medical conditions. With over 95,000 employees in more than 150 countries, the company is focused on accelerating access to healthcare technologies and advancing inclusion, diversity, and equity in healthcare. Medtronic collaborates closely with healthcare professionals to innovate and optimize treatments and therapies, thus inspiring hope and new possibilities for patients worldwide. The company's commitment to healthcare extends to its focus on impactful solutions and sustainable practices.

📋 Description

• Develop and implement enterprise-wide, integrated marketing programs • Develop business cases, strategies, budgets, executions, measurement, and ongoing enhancements to meet reputational and growth objectives • Lead sponsorship and/or partnership strategies, including concepting, evaluation, creation, and activation efforts • Oversee creation of content to achieve Medtronic's reputational and messaging aims • Utilize omni-channel marketing models incorporating paid, owned, earned, and shared content strategies • Develop reputational KPIs, listening tools, and strategies for tracking and measuring program impact on reputation on a corporate, regional, or global basis • Leverage insights to strengthen programs and build new strategies • Build and maintain stakeholder contact programs and databases to connect directly and share Medtronic's point of view and insight with the right audiences • Shape portfolio strategy, drive upstream marketing initiatives, and support successful introduction and adoption of Acute Care & Monitoring solutions across diverse markets • Collaborate with regional commercial teams, global stakeholders, product management, and clinical experts across the EurAsia region

🎯 Requirements

• Bachelor's degree and 10+ years of marketing experience, including portfolio management, product marketing, or strategic marketing responsibilities • Experience developing portfolio strategies, leading product launches, and supporting pricing strategy initiatives • Experience managing cross-functional projects and influencing stakeholders across global and regional matrix organisations • Experience analysing market, customer, and competitive data to develop business recommendations and strategic plans • Experience within the healthcare, medical device, life sciences, or related healthcare industry • Master's degree or Master of Business Administration (MBA) preferred • Experience leading large-scale healthcare strategic initiatives across multiple countries or regions • Experience developing innovative value propositions and portfolio growth strategies • Capital equipment commercial experience within emerging markets • Experience engaging with healthcare professionals, Key Opinion Leaders (KOLs), and industry stakeholders

🏖️ Benefits

• Competitive Salary and flexible Benefits Package • Wide range of benefits, resources, and competitive compensation plans designed to support every career and life stage

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