Director of Marketing

Job not on LinkedIn

🔥 4 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 14%

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Logo of Metal Toad

Metal Toad

11 - 50 employees

Founded 2003

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Metal Toad is an AWS cloud services company that empowers organizations to innovate through cloud migration, cost optimization, application modernization, and artificial intelligence. They specialize in building systems that transform data into meaningful business insights to support data-driven decision making. Metal Toad is recognized as an AWS Advanced Consulting Partner, helping clients across various industries such as media and entertainment, automotive, sports and gaming, and more. They provide services like cloud migration, generative AI, DevOps, and software as a service (SaaS), focusing on optimizing costs and enhancing operational efficiency. Metal Toad has a proven track record in architecting reliable and scalable cloud infrastructures tailored to specific business needs, ensuring faster deployments and improved system performance.

📋 Description

• Own and continuously evolve Metal Toad's global marketing strategy, priorities, positioning, and go-to-market approach across the United States and Brazil • Translate business goals into measurable short- and long-term marketing plans, campaigns, programs, and priorities • Lead integrated marketing programs across website, social media, email, content, events, demand generation, lead nurturing, PR, and other channels • Define marketing KPIs, monitor performance, and report on campaign, funnel, engagement, brand, and pipeline metrics • Manage marketing priorities, budgets, external vendors, and resources • Build scalable, repeatable integrated marketing campaigns and ensure campaign quality and effectiveness • Own brand voice, messaging, positioning, and consistency across communications and channels • Translate complex technical, business, and client concepts into compelling messaging • Plan, manage, and evaluate events, conferences, executive engagements, sponsorships, and field-marketing initiatives • Lead website strategy and optimization, including content, conversion opportunities, SEO, user experience, and business alignment • Develop and optimize SEO strategies, website content, blog posts, case studies, and digital assets • Develop demand-generation, email marketing, lead-nurturing, marketing-to-sales funnel, and buyer-journey programs • Partner with Sales and Strategy on campaigns, sales enablement materials, buyer-focused messaging, and funnels • Lead social media strategy, content distribution, and campaigns • Monitor marketing and social media performance and identify growth opportunities • Track marketing, technology, AI, cloud, professional services, industry, customer, competitive, and market trends • Develop and manage thought-leadership, blog, case study, client success story, presentation, sales collateral, and campaign content • Distill client projects into compelling written content and maintain a content calendar and integrated program plan • Pursue PR, media, speaking, interview, and thought-leadership opportunities • Collaborate with Sales, Strategy, Leadership, Talent Acquisition, Design, and internal stakeholders • Gather stakeholder and client feedback to improve marketing effectiveness and brand experience • Serve as a strategic marketing partner to leadership and other teams • Write compelling content for decks, presentations, case studies, pre-production deliverables, website collateral, and print collateral • Present written content internally and externally and synthesize feedback into next steps

🎯 Requirements

• Agreement with the Corporate Values Statement • Belief in the company's mission to help people • Belief in the principles of open source • Current or previous experience working at an agency or professional services organization • Located in the Greater São Paulo Area • Excellent English communication skills • 10+ years of professional experience developing and implementing marketing program strategies, preferably in the high technology sector • Demonstrated experience developing and executing marketing strategy • Strategic thinking combined with strong hands-on execution capabilities • Experience leading integrated marketing initiatives across multiple channels • Strong understanding of demand generation, lead nurturing, content, digital marketing, and marketing-to-sales funnels • Ability to work effectively with senior leadership, Sales, Strategy, and cross-functional teams • Ability to work independently and manage multiple priorities in a fully remote environment • No visa sponsorship available; contractors must reside in Brazil • Nice-to-have: experience leading projects from concept through completion • Nice-to-have: experience executing integrated multi-channel campaigns • Nice-to-have: demand generation and awareness campaign expertise • Nice-to-have: technology industry experience • Nice-to-have: AWS experience or familiarity with AWS services/ecosystem • Nice-to-have: technology consulting or professional services experience • Nice-to-have: strong branding experience • Nice-to-have: experience marketing AI, cloud, software, or other technology solutions • Nice-to-have: experience across US and Brazilian markets • Nice-to-have: B2B marketing experience

🏖️ Benefits

• Fully remote company with ability to work from home • Compensation in Brazilian Reais (R$) • Global marketing role across the United States and Brazil

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