Marketing Operations Manager

April 3

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Miva, Inc.

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Miva is dedicated to helping online sellers increase their revenue, drive sales, and decrease their overhead costs.

Shopping Cart Software • 24/7 Live Support • PCI Compliant Ecommerce Hosting • Online Store • Payment Processing

51 - 200

Description

• The Marketing Operations Manager at Miva will be responsible for our marketing systems and processes, campaign and program production, and data management and analytics. • This position works closely with demand generation, content marketing, and sales operations to ensure the efficiency of all marketing programs. • Regular activities will include scheduling and updating campaigns, managing lead flow, testing performance (email, web, social, etc.), automating and standardizing procedures, reporting, and analytics. • Support sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, sales follow-ups, and campaign attributions • Work with demand generation on regular testing of emails, social media, content, workflow automation, and website properties • Work closely with sales operations to ensure data is syncing seamlessly between Salesforce and HubSpot for accurate and up-to-date attribution, lead management, and reporting • Assist with database cleansing, enrichment, and acquisition initiatives. • Identify and address data quality issues on an ongoing basis • Establish, maintain, and improve processes for the entire marketing team. • Daily and weekly management of project management tools • Optimize and build repeatable and self-serve reporting for the marketing team to analyze performance across the pipeline, content, channels, and campaigns • Dig into data to understand what messages and campaigns resonate with our prospects and which ones do not • Schedule, maintain, update, and analyze ongoing marketing campaigns

Requirements

• BA/BS or equivalent experience required • Experience in Marketing Operations in B2B SaaS • 3-5 years of experience in marketing operations or a closely related role • Expert level in HubSpot marketing automation, experienced in Salesforce CRM • Experience with PPC campaign management (Google Ads, Microsoft Ads, LinkedIn, etc.) • Experience with project management tools (e.g., Trello, Asana, Redbooth, etc.) • Detail-oriented personality with strong analytical skills • Ability to perform in a team-oriented, fast-paced environment and meet tight deadlines • Excellent communication skills • Tenacious and creative approach to problem-solving • Experience with eCommerce solutions and applications is preferred

Benefits

• Remote company - work from anywhere • Unlimited PTO • Maternity/Paternity leave • Medical/Dental/Vision/FSA/Life • 401k with company match; vested immediately • Flexible work schedule • Inspiring & collaborative peers