Sr. Staff Business Analyst (Marketing Analytics & Performance)

March 15

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Mozilla

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browser • internet • software • mobile • web apps

501 - 1000

Description

• Analyze marketing campaigns and customer data to assess their effectiveness and ROI. • Provide actionable insights to enhance marketing strategies and optimize budgets. • Partner with Data Science to build the roadmap for marketing attribution needs across the portfolio • Work with teams across Marketing to streamline our data sources, analyze results and outline how results impact business outcomes • Build a working model between Marketing and Data Science, connecting the dots between Marketing data and Product data • Work with media agency Analytics team to deliver reporting that fits Mozilla’s business needs • Analytics thought leadership (full funnel coordination, marketplace changes, new ad technology) • Building and implementing measurement plans (KPIs across funnel/media channels that creates overall storytelling around campaign success)

Requirements

• Bachelor's degree in Business, Statistics, Economics, or a related quantitative field. • Minimum 10 years of proven experience in marketing analytics at a media agency or client side/industry. • Proficiency in statistical analysis and data visualization tools (e.g., Python, R, Tableau). • Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics). • Strong analytical and problem-solving skills; translate data and insights into actions and recommendations, communicating in a concise, honest, and understandable way. • Deep knowledge of the advertising landscape and ability to translate that knowledge for Mozilla’s unique business needs. • Comfortable leading and collaborating in a constantly evolving marketing environment. • Experience running and analyzing A/B tests. • Excellent quantitative and qualitative skills, you are able to break down highly complex problems involving large amounts of data. • Strong storytelling skills and ability to tailor data and insights to different audiences. • Strong project management capabilities and ability to drive multiple work streams of varying complexity.

Benefits

• Generous performance-based bonus plans to all eligible employees - we share in our success as one team • Rich medical, dental, and vision coverage • Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute) • Quarterly all-company wellness days where everyone takes a pause together • Country specific holidays plus a day off for your birthday • One-time home office stipend • Annual professional development budget • Quarterly well-being stipend • Considerable paid parental leave • Employee referral bonus program • Other benefits (life/AD&D, disability, EAP, etc. varies by country)