Lifecycle Marketing Manager

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🔥 7 minutes ago

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MultiplyMii

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🎯 Recruiter

🤝 B2B

Recruitment • B2B

MultiplyMii is a recruiting and remote-hiring service that connects growing companies with experienced Filipino remote professionals for roles such as marketing, operations, bookkeeping/finance, customer support, SEO, e-commerce, and administrative/project management. The company provides end-to-end hiring support including role planning, sourcing, candidate screening and shortlisting, structured onboarding support, and long-term hiring guidance. MultiplyMii also publishes salary guides, job description templates, success stories, and offers faster hiring options (Talent Overflow) and strategic workshops to help companies build cost-efficient, high-performance remote teams in the Philippines.

📋 Description

• Execute and optimize lifecycle email and SMS marketing strategies across multiple business units • Develop customer journeys that improve engagement, retention, customer lifetime value, and revenue • Build and manage automated marketing workflows from acquisition through long-term retention • Create and execute campaign calendars for launches, promotions, webinars, educational content, and evergreen campaigns • Develop advanced customer segmentation and personalized messaging strategies • Build and optimize welcome, nurture, abandoned cart, post-purchase, replenishment, win-back, onboarding, and upsell campaigns • Conduct ongoing A/B testing across messaging, creative, timing, offers, CTAs, and customer segments • Monitor campaign performance and provide actionable recommendations based on analytics • Build dashboards and report on key email and SMS marketing KPIs • Manage and optimize Klaviyo and HubSpot marketing platforms • Collaborate with marketing, creative, paid media, social media, web development, and external partners • Stay current on lifecycle marketing trends, platform enhancements, and marketing technology best practices • Work closely with the Head of Marketing to drive customer engagement, retention, and revenue across e-commerce and education businesses

🎯 Requirements

• 5+ years of lifecycle, email, and SMS marketing experience • Strong hands-on experience with Klaviyo, including SMS marketing and compliance • Experience using HubSpot, including SMS marketing and compliance • Expertise in customer lifecycle strategy, segmentation, and personalization • Proven experience building and optimizing marketing automation workflows • Strong analytical skills with experience interpreting marketing performance data • Experience managing A/B testing and conversion rate optimization • Strong direct-response copywriting skills • Experience supporting e-commerce businesses • Excellent project management and stakeholder communication skills • Ability to manage multiple campaigns simultaneously in a fast-paced environment • Experience supporting high-ticket sales funnels is nice to have • Background in health and wellness, supplements, functional medicine, education, coaching, or membership businesses is nice to have • Experience with AI tools and Large Language Models (LLMs) is nice to have • Experience improving customer data strategy and marketing technology ecosystems is nice to have • Must currently reside in the Philippines and be legally authorized to work there • Must have a reliable computer, high-speed internet, and a quiet, dedicated workspace for remote work

🏖️ Benefits

• 100% Remote Work – Work from anywhere in the Philippines • Career Growth Opportunities – Gain hands-on experience, and continuous learning • Collaborative & Innovative Team – Work alongside skilled professionals who value excellence • Transparent and respectful interview process • Feedback provided as quickly as possible throughout the interview stages