Director of Lifecycle Marketing

February 28

MyFitnessPal

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Unlock your healthy and find your happy with MyFitnessPal.

Nutrition • Fitness • Health • Weight Loss • Wellness

51 - 200

💰 $18M Series A on 2013-08

Description

• Develop customer lifecycle strategy and roadmap • Oversee execution of CRM programs across different channels • Partner with Product and Engineering teams • Analyze customer data and market research • Manage reporting processes • Lead cross-functional collaboration • Create scalable playbook • Manage a small team of CRM/email marketers • Automate workflows for scale

Requirements

• 10+ years of experience in lifecycle marketing and customer retention • 7+ years of people management experience • Strong understanding of channel best-practices • Hands-on experience in campaign execution • Expertise in messaging automation platforms • Familiarity with D2C subscriptions business models • Advanced analytics skills • Experience in reporting platforms such as Amplitude, Looker, Tableau, Google Analytics

Benefits

• Healthcare • Parental planning • Mental health benefits