Lifecycle Marketing Manager

January 9

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Nanit

Your crib is covered

51 - 200

đź’° $25M Series C on 2021-02

Description

• Plan and brief marketing campaigns across customer communication channels • Build campaigns in our Customer Engagement Platforms (CEP) • Analyze campaign performance • Report on performance from ad-hoc/ blast campaigns • Monitor performance from triggers, automations, and journeys • Optimize message performance • Propose and implement A/B tests • Bring new ideas to the table • Find ways to leverage customer data • Grow our addressable audience • Support email/ phone capture initiatives • Maintain file growth and health reporting • Adhere to unsubscribe and SMS compliance and best practices handling customer data

Requirements

• 4-5 years of CRM / lifecycle / retention marketing experience • Prior experience with email, push messaging, SMS, and loyalty or referral programs • Experience using a multi-channel messaging tool/ ESP/ CEP • Data analysis skills • Project management/ prioritization • Collaboration • Communication • Retail or app subscription experience is preferred • Ability to work EST hours is highly preferred

Benefits

• Access to healthcare benefits • 401(k) plan • Short-term and long-term disability coverage • Basic life insurance

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